• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Make the Sale: Build, Launch, and Manage E-commerce Stores

    Skills you'll gain: Order Fulfillment, Online Advertising, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Advertising Campaigns, Sales, Shipping and Receiving, Market Trend, Process Optimization, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Introduction to Philosophy

    Skills you'll gain: Liberal Arts, Political Sciences, Research, Psychology, Social Studies, Scientific Methods, Research Methodologies, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.7K reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Amsterdam

    Being Smart about Cycling Futures

    Skills you'll gain: Policy Analysis, Visionary, Systems Thinking, Innovation, Creative Thinking, Sustainable Development, Sustainable Systems, Social Justice, Case Studies, Cultural Diversity, Critical Thinking, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Capstone: Applying Project Management in the Real World

    Skills you'll gain: Sprint Retrospectives, Project Management, Quality Management, Milestones (Project Management), Stakeholder Management, Project Implementation, AI Enablement, Project Closure, Interviewing Skills, Project Scoping, Smart Goals, Project Documentation, Project Planning, Stakeholder Analysis, Project Estimation, Communication, Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Student Books with Book Creator

    Skills you'll gain: Digital pedagogy, Education Software and Technology, digital literacy, Collaborative Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    49 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of London

    Understanding Research Methods

    Skills you'll gain: Research Methodologies, Research Design, Research, Surveys, Qualitative Research, Writing, Ethical Standards And Conduct, Data Collection, Timelines, Social Sciences

    4.7
    Rating, 4.7 out of 5 stars
    ·
    8.9K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Learn to Teach Java: Writing Classes and Arrays

    Skills you'll gain: Java, Object Oriented Programming (OOP), Education Software and Technology, Computer Programming, Digital pedagogy, Program Development, Debugging, Data Structures

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    People & Soft Skills: Essential for Professional Success

    Skills you'll gain: Active Listening, Problem Solving, Presentations, Collaboration, Root Cause Analysis, Interpersonal Communications, Conflict Management, Constructive Feedback, Professional Development, Communication, Social Skills, Virtual Teams, Collaborative Software, Teamwork, Public Speaking, Complex Problem Solving, Persuasive Communication, Professionalism, Accountability, Time Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.6K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Sustainable Development, Cultural Sensitivity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Environmental Issue, Market Analysis, Solution Design, Diversity Awareness, Cultural Responsiveness, Culture, Cultural Diversity, Brand Strategy

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    545 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    G

    Georgia Institute of Technology

    Introduction to User Experience Design

    Skills you'll gain: User Experience Design, Prototyping, User Centered Design, Usability, Requirements Analysis, UI/UX Research, Interaction Design, User Interface (UI) Design, Usability Testing, User Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Evaluating Student Understanding with Socrative

    Skills you'll gain: Education Software and Technology, Real Time Data

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Con gafas violeta: igualdad de género en la escuela

    Skills you'll gain: Diversity Awareness, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Sociology, Social Justice, Education and Training, Safety and Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

1…138139140…491

In summary, here are 10 of our most popular social media marketing courses

  • Make the Sale: Build, Launch, and Manage E-commerce Stores: Google
  • Introduction to Philosophy: The University of Edinburgh
  • Being Smart about Cycling Futures: University of Amsterdam
  • Capstone: Applying Project Management in the Real World: Google
  • Create Student Books with Book Creator: Coursera
  • Understanding Research Methods: University of London
  • Learn to Teach Java: Writing Classes and Arrays: University of California San Diego
  • People & Soft Skills: Essential for Professional Success: IBM
  • Global Challenges in Business: University of Illinois Urbana-Champaign
  • Introduction to User Experience Design : Georgia Institute of Technology

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok