• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    A Manager's Guide to Modern Hiring by AIRSĀ®

    Skills you'll gain: Workplace inclusivity, Talent Recruitment, Cultural Diversity, New Hire Orientations, Diversity Marketing, Process Development, Relationship Building, Human Resources, Brand Awareness, Talent Management, Consultative Approaches, Customer experience strategy (CX), Collaboration, Personalized Service, Teamwork, Leadership and Management, Time Management, Decision Making, Communication, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    53 reviews

    Intermediate Ā· Specialization Ā· 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Inteligencia Artificial Aplicada al Derecho

    Skills you'll gain: Legal Writing, Legal Strategy, Legal Technology, Prompt Engineering, Responsible AI, Legal Research, AI Security, AI Enablement, Generative AI, Process Optimization, Case Studies, Artificial Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    29 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Leadership d'excellence par le sport de haut niveau

    Skills you'll gain: Leadership Development, Leadership, Initiative and Leadership, Organizational Leadership, Business Leadership, Strategic Leadership, Team Leadership, Verbal Communication Skills, Performance Analysis, Organizational Strategy, Coaching, Self-Awareness, Communication Strategies, Goal Setting, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    182 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Procurement Negotiation

    Skills you'll gain: Negotiation, Contract Negotiation, Procurement, Strategic Sourcing, Goal Setting, Communication, Business Research, Stakeholder Communications

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    252 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    Ų§Ł„ŲŖŲ³ŁˆŁŠŁ‚ Ų§Ł„Ų¹Ų¶ŁˆŁŠ: Ł…Ų¬Ł…ŁˆŲ¹Ų§ŲŖ Ų§Ł„ŁŁŠŲ³ŲØŁˆŁƒ Ł„Ł„Ų“Ų±ŁƒŲ§ŲŖ Ų§Ł„ŲµŲŗŁŠŲ±Ų©

    Skills you'll gain: Target Audience, Target Market, Facebook, Customer Analysis, Social Media Marketing, Social Media Content, Business Marketing, Social Media, Content Creation, Business Planning, Drive Engagement

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    26 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Preview
    Preview
    B

    Big Interview

    The Art of the Job Interview

    Skills you'll gain: Interviewing Skills, Non-Verbal Communication, Applicant Tracking Systems, Professional Networking, Recruitment, LinkedIn, Verbal Communication Skills, Job Analysis, Communication, Professional Development, Negotiation, Rapport Building, Storytelling, Enthusiasm

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    91 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Business Model Innovation for Sustainable Landscape Restoration

    Skills you'll gain: Stakeholder Analysis, Market Opportunities, Business Modeling, Sustainable Development, New Business Development, Key Performance Indicators (KPIs), Sustainable Business, Systems Analysis, Financial Analysis, Systems Thinking, Business Architecture, Innovation, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    51 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • C

    Coursera

    Create a Digital Mood Board with Canva

    Skills you'll gain: Canva (Software), Storytelling, Color Theory, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Dashboard, User Accounts, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    34 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • C

    Coursera

    Create Informative Presentations with Microsoft PowerPoint

    Skills you'll gain: Public Speaking, Data Visualization, Microsoft Office, Concision, Communication, Business Writing, Business Strategy

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    83 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • C

    Coursera

    HubSpot: Working with a ticketing system

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support

    4.3
    Rating, 4.3 out of 5 stars
    Ā·
    38 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Understanding the Campaign Components

    Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    8 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • I

    Illinois Tech

    Digital Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Operational Excellence, Innovation, Operational Efficiency, Customer experience strategy (CX), Technology Strategies, Strategic Leadership, Data-Driven Decision-Making, Business Leadership, Organizational Strategy, Business Strategy, Risk Management, Change Management, Emerging Technologies, Governance

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    30 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy specialist free
marketing strategy by ie business school
1…201202203…417

In summary, here are 10 of our most popular marketing strategy courses

  • A Manager's Guide to Modern Hiring by AIRSĀ®:Ā Automatic Data Processing, Inc. (ADP)
  • Inteligencia Artificial Aplicada al Derecho:Ā Universidad de Palermo
  • Leadership d'excellence par le sport de haut niveau:Ā ESSEC Business School
  • Procurement Negotiation:Ā Rutgers the State University of New Jersey
  • Ų§Ł„ŲŖŲ³ŁˆŁŠŁ‚ Ų§Ł„Ų¹Ų¶ŁˆŁŠ: Ł…Ų¬Ł…ŁˆŲ¹Ų§ŲŖ Ų§Ł„ŁŁŠŲ³ŲØŁˆŁƒ Ł„Ł„Ų“Ų±ŁƒŲ§ŲŖ Ų§Ł„ŲµŲŗŁŠŲ±Ų©:Ā Coursera
  • The Art of the Job Interview:Ā Big Interview
  • Business Model Innovation for Sustainable Landscape Restoration:Ā Erasmus University Rotterdam
  • Create a Digital Mood Board with Canva:Ā Coursera
  • Create Informative Presentations with Microsoft PowerPoint:Ā Coursera
  • HubSpot: Working with a ticketing system :Ā Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok