• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    I

    IBM

    IBM Data Privacy for Information Architecture

    Skills you'll gain: Information Privacy, Data Governance, Law, Regulation, and Compliance, Personally Identifiable Information, General Data Protection Regulation (GDPR), Data Security, Data Management, Data Architecture, Data Strategy, Data Ethics, Metadata Management, Encryption

    4.5
    Rating, 4.5 out of 5 stars
    ·
    49 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain Opportunity Analysis for Global Commerce

    Skills you'll gain: Blockchain, Business Analysis, Market Opportunities, Competitive Analysis, Stakeholder Analysis, Market Analysis, Case Studies, Feasibility Studies, Project Implementation, Solution Design, Value Propositions, Innovation, Business Strategy, Market Research

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Artificial Intelligence

    Skills you'll gain: Responsible AI, Artificial Intelligence, Generative AI, AI Product Strategy, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), OpenAI, Business Management, Supervised Learning, Market Intelligence, Human Machine Interfaces, Emerging Technologies, Deep Learning, Natural Language Processing, Market Data

    4.3
    Rating, 4.3 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Shorts: Create Winning Content

    Skills you'll gain: Video Production, Content Strategy, Content Creation, Storytelling, Video Editing, Videography, Drive Engagement

    3.6
    Rating, 3.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAP

    Business Process Modeling and Analysis

    Skills you'll gain: SAP Signavio, Business Process Modeling, Performance Measurement, Process Analysis, Process Design, Business Process, Process Mapping, Process Improvement, Gap Analysis, SAP Analytics Cloud, Business Process Improvement, Dashboard, Data Visualization, Root Cause Analysis, Data-Driven Decision-Making, ChatGPT

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Proyecto final sobre negociación para un mejor clima laboral

    Skills you'll gain: Negotiation, Organizational Leadership, Conflict Management, Professional Development, Personal Development, Teamwork, People Development, Collaboration, Mediation, Leadership, Communication Strategies, Emotional Intelligence, Strategic Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    73 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Agile and Hybrid Approaches in a Project Environment

    Skills you'll gain: Agile Methodology, Agile Project Management, Project Management Life Cycle, Kanban Principles, Project Management Institute (PMI) Methodology, Project Management, Sprint Planning, Performance Measurement, Lean Methodologies, Continuous Improvement Process, Risk Management, Team Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fred Hutchinson Cancer Center

    Developing AI Policy

    Skills you'll gain: Policy Development, Data Ethics, Responsible AI, Stakeholder Engagement, Intellectual Property, Compliance Management, Regulation and Legal Compliance, Legal Strategy, Artificial Intelligence, Governance, Generative AI, Education and Training, Data Science

    4.2
    Rating, 4.2 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Data-Driven Decision-Making for Agile Organizations

    Skills you'll gain: Strategic Decision-Making, Dealing With Ambiguity, Performance Analysis, Performance Measurement, Customer Analysis, Adaptability, Decision Making, Strategic Prioritization, Dashboard, Strategic Thinking, Data-Driven Decision-Making, Market Opportunities, Business Metrics, Business Analytics, Business Intelligence, Data Science, Data Analysis, Operational Efficiency, Risk Management, Change Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    47 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Practical Neuromarketing Research

    Skills you'll gain: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Brand Identity and Vector Graphics

    Skills you'll gain: Logo Design, Adobe Illustrator, Typography, Layout Design, Graphic and Visual Design, Graphic Design, Design Reviews, Branding, Style Guides, Animation and Game Design, Design, Peer Review, Color Theory

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Cold Calling & Prospecting

    Skills you'll gain: Cold Calling, Sales Prospecting, Overcoming Objections, Selling Techniques, Sales, Telephone Skills, Sales Strategy, Sales Presentations, Setting Appointments, Sales Pipelines, Rapport Building, Communication, Relationship Building

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy specialist free
marketing strategy by ie business school
1…253254255…421

In summary, here are 10 of our most popular marketing strategy courses

  • IBM Data Privacy for Information Architecture: IBM
  • Blockchain Opportunity Analysis for Global Commerce: INSEAD
  • Artificial Intelligence: Illinois Tech
  • YouTube Shorts: Create Winning Content: Coursera
  • Business Process Modeling and Analysis: SAP
  • Proyecto final sobre negociación para un mejor clima laboral: Universidad Nacional Autónoma de México
  • Agile and Hybrid Approaches in a Project Environment: Microsoft
  • Developing AI Policy: Fred Hutchinson Cancer Center
  • Data-Driven Decision-Making for Agile Organizations: Duke University
  • Practical Neuromarketing Research: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok