• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    R

    Rice University

    Principles of Economics: Microeconomics - Down to Business

    Skills you'll gain: Business Economics, Market Dynamics, Economics, Game Theory, Supply And Demand, Operating Cost, Cost Benefit Analysis, Market Analysis, Consumer Behaviour, Policty Analysis, Research, and Development, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Foundations of Strategic Communications

    Skills you'll gain: Non-Verbal Communication, Interpersonal Communications, Technical Communication, Verbal Communication Skills, Target Audience, Strategic Communication, Communication, Business Communication, Persuasive Communication, Technical Management, Professional Development, Leadership, Organizational Leadership, Active Listening, Organizational Structure, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Iconic Logo Design: Brainstorm & Refine Unique Concepts

    Skills you'll gain: Logo Design, Adobe Illustrator, Presentations, Typography, Graphic Design, Branding, Marketing Design, Brainstorming, Design Thinking, Color Theory, User Research, Design Research

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Capstone Project: Applying Business Analysis Skills

    Skills you'll gain: Risk Mitigation, Business Process Modeling, Stakeholder Analysis, Risk Analysis, Project Scoping, Stakeholder Management, Process Flow Diagrams, Risk Management, Work Breakdown Structure, Stakeholder Engagement, Scope Management, Business Requirements, Presentations, Requirements Elicitation, Business Analysis, Looker (Software), Requirements Analysis, Project Management, Process Optimization, Data Analysis Software

    3.9
    Rating, 3.9 out of 5 stars
    ·
    24 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    The Theory of the Firm

    Skills you'll gain: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The State University of New York

    Food and Wine Pairing

    Skills you'll gain: Bartending, Cooking, Hospitality, Planning, Meal Planning And Preparation, Verbal Communication Skills, Oral Expression, Strategic Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Microsoft

    Microsoft Gen AI for Executives Course - Gen AI Adoption

    Skills you'll gain: Responsible AI, AI Product Strategy, AI Security, Diversity and Inclusion, Workplace inclusivity, Business Leadership, Strategic Leadership, Talent Management, Cross-Functional Collaboration, Workforce Development, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Managing Innovation: Ambidexterity, Teams and Leading Change

    Skills you'll gain: Organizational Change, Innovation, Change Management, New Product Development, Organizational Strategy, Cross-Functional Team Leadership, Team Leadership, Organizational Effectiveness, Product Lifecycle Management, Organizational Structure, Emerging Technologies, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to create Social Media graphics using Canva

    Skills you'll gain: Canva (Software), Design Elements And Principles, Graphic and Visual Design, Content Creation, Design, Graphic Design, Photo Editing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Media Relations and Crisis Management

    Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Communication Strategies, Stakeholder Communications, AI Enablement, Real Time Data

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Online Advertising & Social Media

    Skills you'll gain: Online Advertising, Digital Advertising, Advertising, Analytics, Big Data, Paid media, Social Media Strategy, Social Media, Data Ethics, Marketing, Digital Media Strategy, Social Media Marketing, Data-Driven Decision-Making, Social Media Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDHEC Business School

    Intellectual Property as Competitive Advantage for Companies

    Skills you'll gain: Intellectual Property, Business Strategy, Strategic Thinking, Competitive Analysis, Corporate Strategy, Law, Regulation, and Compliance, Asset Management, Legal Strategy, Portfolio Management, Case Studies, Asset Protection, Brand Management, Entrepreneurship, Risk Management

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy specialist free
marketing strategy by ie business school
1…259260261…421

In summary, here are 10 of our most popular marketing strategy courses

  • Principles of Economics: Microeconomics - Down to Business: Rice University
  • Foundations of Strategic Communications: Johns Hopkins University
  • Iconic Logo Design: Brainstorm & Refine Unique Concepts: Skillshare
  • Capstone Project: Applying Business Analysis Skills : IBM
  • The Theory of the Firm: University of Illinois Urbana-Champaign
  • Food and Wine Pairing: The State University of New York
  • Microsoft Gen AI for Executives Course - Gen AI Adoption: Microsoft
  • Managing Innovation: Ambidexterity, Teams and Leading Change: University of Illinois Urbana-Champaign
  • How to create Social Media graphics using Canva: Coursera
  • Media Relations and Crisis Management: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok