• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Publicidad Digital con Google AdWords

    Skills you'll gain: Google Ads, Content Performance Analysis, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Performance marketing, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Media Planning, Bidding, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    280 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Create a High-Performing Team

    Skills you'll gain: People Management, Team Leadership, Team Management, Team Performance Management, Leadership and Management, Organizational Leadership, People Development, Professional Development, Relationship Management, Leadership, Culture Transformation, Relationship Building, Collaboration, Communication Strategies, Willingness To Learn, Lifelong Learning, AI Enablement, Constructive Feedback

    4.8
    Rating, 4.8 out of 5 stars
    ·
    245 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The University of Melbourne

    Alternative Approaches to Valuation and Investment

    Skills you'll gain: Financial Statement Analysis, Financial Analysis, Portfolio Risk, Investments, Business Valuation, Capital Budgeting, Portfolio Management, Return On Investment, Risk Management, Finance, Risk Analysis, Corporate Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    318 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Geneva

    Planning your Client's Wealth over a 5-year Horizon

    Skills you'll gain: Wealth Management, Portfolio Management, Asset Management, Financial Planning, Investment Management, Investments, Performance Measurement, Financial Forecasting, Finance, Behavioral Economics, Risk Management, Market Trend, Risk Analysis, Decision Making, Microsoft Excel

    4.7
    Rating, 4.7 out of 5 stars
    ·
    423 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Portfolio Optimization using Markowitz Model

    Skills you'll gain: Portfolio Management, Portfolio Risk, Financial Modeling, Correlation Analysis, Investment Management, Financial Analysis, Risk Modeling

    4.4
    Rating, 4.4 out of 5 stars
    ·
    328 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Estrategia de precios

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    372 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Biases and Portfolio Selection

    Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Wealth Management, Portfolio Risk, Financial Market, Investment Management, Asset Management, Consumer Behaviour, Market Dynamics, Capital Markets, Decision Making, Finance, Market Analysis, Equities, Psychology, Performance Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    282 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft SQL Server

    Skills you'll gain: Stored Procedure, Star Schema, Microsoft SQL Servers, Database Design, Relational Databases, Data Integrity, Data Integration, SQL, Transaction Processing, Power BI, Data Warehousing, Database Management, Transact-SQL, Data Maintenance, Databases, Query Languages, Database Architecture and Administration, Performance Tuning, Database Systems, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    227 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    2

    28DIGITAL

    Mastering Digital Twins

    Skills you'll gain: Digital Transformation, Case Studies, Business Modeling, Petroleum Industry, Business Technologies, Production Management, Manufacturing Processes, Innovation, Process Optimization, Predictive Modeling

    4.1
    Rating, 4.1 out of 5 stars
    ·
    464 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting Started with R

    Skills you'll gain: R (Software), Data Import/Export, Package and Software Management, R Programming, Data Structures, Data-oriented programming, Statistical Programming, Data Analysis Software, Data Analysis, Data Science

    4.3
    Rating, 4.3 out of 5 stars
    ·
    384 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Negotiation, Mediation, and Conflict Resolution - Capstone Project

    Skills you'll gain: Mediation, Negotiation, Conflict Management, Cultural Diversity, Case Studies, Communication Strategies, Analysis, Value Propositions, Consultative Approaches, Peer Review, Process Design, Interpersonal Communications, Active Listening

    4.8
    Rating, 4.8 out of 5 stars
    ·
    277 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Customer Success

    Skills you'll gain: Prompt Engineering, Customer Retention, Customer Acquisition Management, User Feedback, Responsible AI, Customer Service, Customer experience strategy (CX), Customer Success Management, Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    303 reviews

    Intermediate · Specialization · 1 - 3 Months

1…270271272…834

In summary, here are 10 of our most popular brand management courses

  • Publicidad Digital con Google AdWords: Universidad Austral
  • Create a High-Performing Team: Google
  • Alternative Approaches to Valuation and Investment: The University of Melbourne
  • Planning your Client's Wealth over a 5-year Horizon: University of Geneva
  • Portfolio Optimization using Markowitz Model: Coursera
  • Estrategia de precios: IE Business School
  • Biases and Portfolio Selection: Rice University
  • Microsoft SQL Server: Microsoft
  • Mastering Digital Twins: 28DIGITAL
  • Getting Started with R: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok