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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    How to Set Up a Facebook Ads Campaign

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    434 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Governance

    Skills you'll gain: Marketing Channel, Marketing Strategies, E-Commerce, B2B Sales, Business Relationship Management, Market Dynamics, Brand Management, Strategic Partnership, Customer experience strategy (CX), Case Studies

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Digital Media and Strategic Planning in Technology Markets

    Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Web Analytics and SEO, Business Strategy, Paid media, Content Marketing, Market Analysis, Marketing Strategy and Techniques, Email Marketing, Digital Marketing, Google Ads, Innovation, Product Development, Video Production

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Hands-On Python Challenge: TrendWave Media

    Skills you'll gain: Data Presentation, Data Storytelling, Technical Documentation, Software Documentation, Data Science, Version Control, Data Analysis, Data Processing, Data Cleansing, Analytical Skills, Data Wrangling, Analytics, Project Planning, Business Analysis, Data Validation

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of London

    Creative Programming for Digital Media & Mobile Apps

    Skills you'll gain: Interactive Design, Computer Graphics, User Interface and User Experience (UI/UX) Design, Mobile Development, Visualization (Computer Graphics), Animation and Game Design, Music, Application Development, Multimedia, Computer Programming, Digital Signal Processing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    55 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Marketing Communications: The Customer's Journey

    Skills you'll gain: Integrated Marketing Communications, Advertising, Marketing Communications, Media Strategy, Customer experience strategy (CX), Paid media, Owned Media, Customer Advocacy, Marketing, Digital Media Strategy, Earned Media, Search Engine Optimization, Customer Engagement, Content Development and Management, Goal Setting, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESSEC Business School

    L'entrepreneuriat social : de l'envie au projet

    Skills you'll gain: Social Impact, Entrepreneurship, Value Propositions, Business Modeling, Sustainable Development, Needs Assessment, Community Development, Business Planning, New Business Development, Innovation, Environmental Social And Corporate Governance (ESG), Professional Networking, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    192 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Cisco Learning and Certifications

    On-Premises Applications and Media Resources

    Skills you'll gain: Session Initiation Protocols, System Configuration, Collaborative Software, Configuration Management, Network Administration, Telecommunications, Communication Systems, Systems Integration, Scalability, Digital Communications

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    709 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Marketing Communications: Culture and Messaging

    Skills you'll gain: Brand Strategy, Brand Marketing, Branding, Marketing Communications, Brand Management, Brand Awareness, Marketing Effectiveness, Advertising, Marketing, Marketing Strategies, Strategic Marketing, Brand Loyalty, Social Media Marketing, Online Advertising, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Digital Advertising, Advertising Campaigns, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    AI in Digital Marketing

    Skills you'll gain: Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, AI Enablement, Content Marketing, Generative AI, Social Media Marketing, Data-Driven Decision-Making, Responsible AI, Customer Insights, Brand Strategy, Business Ethics, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Becoming a Social Entrepreneur: Getting Started

    Skills you'll gain: Social Impact, Entrepreneurship, Systems Thinking, Problem Solving, Needs Assessment, Self-Awareness, Case Studies, Empathy, Resilience, Cultural Responsiveness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular social media marketing courses

  • How to Set Up a Facebook Ads Campaign: Coursera
  • Marketing Channel Governance: Emory University
  • Digital Media and Strategic Planning in Technology Markets: University of Colorado Boulder
  • Hands-On Python Challenge: TrendWave Media: Coursera
  • Creative Programming for Digital Media & Mobile Apps: University of London
  • Marketing Communications: The Customer's Journey: University of Arizona
  • L'entrepreneuriat social : de l'envie au projet: ESSEC Business School
  • On-Premises Applications and Media Resources: Cisco Learning and Certifications
  • Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más: IE Business School
  • Marketing Communications: Culture and Messaging: University of Arizona

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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