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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Data Responsibility

    Skills you'll gain: Data Ethics, Data Quality, Data Sharing, Information Privacy, Data Analysis, Informed Consent

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    W

    Workday

    Workday Financial Management for Business Users

    Skills you'll gain: People Analytics, Accounts Payable and Receivable, Workday (Software), Accounting Software, Data Analysis Software, Financial Data, Dashboard, General Ledger, Accounting, Data Import/Export, Workflow Management, Business Process, Financial Reporting, Finance

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Building a Strong Business Foundation

    Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, User Research, Target Audience, Business Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Market Opportunities, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Product Development, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

  • Status: Preview
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    N

    Nikolai Schuler

    Snowflake - Intermediate Course

    Skills you'll gain: Snowflake Schema, Authorization (Computing), Role-Based Access Control (RBAC), Data Access, Data Pipelines, Real Time Data, Data Management, Data Loss Prevention, Data Warehousing, Disaster Recovery, Microsoft Azure, Data Storage, Database Management, Cloud Storage, Cloud Computing, Data Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    C

    Coursera

    Brand Identity Design in Canva

    Skills you'll gain: Canva (Software), Brand Strategy, Logo Design, Branding, Style Guides, Brand Awareness, Graphic and Visual Design, Marketing Materials, Typography, Design Elements And Principles, Color Theory, Asset Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    GIS Mastery: Spatial Data, Remote Sensing, Decision Support

    Skills you'll gain: Geographic Information Systems, Geospatial Mapping, Spatial Data Analysis, Spatial Analysis, Global Positioning Systems, Data Analysis, Metadata Management, Decision Support Systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Visualization Capstone

    Skills you'll gain: Data Visualization Software, Data Literacy, Storyboarding, Statistical Visualization, Data Storytelling, Data Manipulation, Data Presentation, Ggplot2, Statistical Reporting, Dashboard, Data Synthesis, Data Analysis, Data Cleansing, R Programming, Tidyverse (R Package), Data Preprocessing, Data Transformation, Data Import/Export, Graphing

    5
    Rating, 5 out of 5 stars
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    36 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistics and Data Analysis with R

    Skills you'll gain: Descriptive Statistics, Statistical Hypothesis Testing, Regression Analysis, Probability Distribution, Statistical Analysis, R Programming, Data Import/Export, Statistical Modeling, Statistical Methods, Tidyverse (R Package), Data Literacy, Plot (Graphics), Statistics, Data Manipulation, Data Analysis, Statistical Inference, Data Structures

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    How to Create a Facebook Business Manager Account

    Skills you'll gain: Facebook, Dashboard, Social Media Management, Business Management, Social Media, Account Management, User Accounts, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Strategic Management & Business Policy

    Skills you'll gain: Business Strategy, Organizational Strategy, Business Planning, Strategic Decision-Making, Stakeholder Management, Data Visualization, Competitive Analysis, Market Analysis, Goal Setting, Key Performance Indicators (KPIs), Analysis, Performance Metric

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting Started with Pinterest

    Skills you'll gain: Pinterest, Professional Networking, Organizational Skills, User Accounts, Content Development and Management, Social Media, Collaboration, Project Portfolio Management, Driving engagement, Resourcefulness, Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Fundamentals of Digital Transformation

    Skills you'll gain: Digital Transformation, Customer experience strategy (CX), Business Transformation, Data-Driven Decision-Making, Internet Of Things, Cloud Computing, Cloud Services, Automation, Business Technologies, Business Analytics, Technology Strategies, Data Ethics, Cloud Infrastructure, Business Intelligence, Customer Insights, Business Process Automation, Emerging Technologies, Responsible AI, Business Modeling, Cyber Governance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Responsibility: Google
  • Workday Financial Management for Business Users: Workday
  • Building a Strong Business Foundation: Packt
  • Snowflake - Intermediate Course: Nikolai Schuler
  • Brand Identity Design in Canva: Coursera
  • GIS Mastery: Spatial Data, Remote Sensing, Decision Support: Coursera
  • Data Visualization Capstone: Johns Hopkins University
  • Statistics and Data Analysis with R: University of Colorado Boulder
  • How to Create a Facebook Business Manager Account: Coursera
  • Strategic Management & Business Policy: EDUCBA

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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