• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Entrepreneuriat : Croissance et Stratégie GTM

    Skills you'll gain: Go To Market Strategy, Growth Strategies, Value Propositions, Competitive Analysis, Product Development, Market Analysis, Customer Analysis, User Experience, Marketing Strategies, Target Market, Product Marketing, Data-Driven Decision-Making, Market Opportunities, Business Strategy, Marketing Channel, Cost Estimation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Scale Up Specialization Capstone

    Skills you'll gain: Entrepreneurship, Culture Transformation, Case Studies, Growth Strategies, Process Development, Sales, Business Development, Business Planning, Product Management, Organizational Development, Human Resources, Business Research, Marketing, Operations Management, People Management, Business Writing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Work with Gemini Models in BigQuery

    Skills you'll gain: Google Gemini, Generative AI, Predictive Modeling, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Python Programming, Customer Relationship Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze AI SEO & Conquer Competitors

    Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Social Media Strategy, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Strategic Thinking, Search Engine Marketing, Digital Marketing, Target Audience, Market Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Introduction to Enterprise Growth and Innovation

    Skills you'll gain: User Centered Design, Innovation, Market Opportunities, Target Market, Growth Strategies, Business Transformation, Digital Transformation, New Product Development, New Business Development, Strategic Planning, Customer Analysis, Emerging Technologies, Health Technology, Business Modeling, Critical Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Human Resource Management: Apply & Analyze Skills

    Skills you'll gain: Employee Performance Management, Performance Management, Human Resource Strategy, Human Capital, Human Resources, Workforce Development, Talent Management, Organizational Strategy, Employee Retention, Case Studies, Competitive Analysis, Organizational Effectiveness, Business Strategies, Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Navigating Disruption in Energy, Biology, Quantum, and Space

    Skills you'll gain: Emerging Technologies, Strategic Leadership, Business Ethics, Energy and Utilities, Technology Strategies, Sustainable Technologies, Strategic Thinking, Innovation, Biotechnology, Business Strategy, Systems Thinking, Commercialization, Market Opportunities, Artificial Intelligence, Automation, Cybersecurity

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Gestión de ventas sin fricción

    Skills you'll gain: Sales Management, Sales Process, Sales Development, Employee Onboarding, Sales Strategy, Employee Coaching, Process Design, Team Management, Employee Training, Target Market, Recruitment Strategies, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    NotionAI for Beginners: Design a Product Launch

    Skills you'll gain: Brainstorming, Organizational Skills, Prioritization, Creativity, Productivity, Press Releases, Generative AI, Databases, Technical Documentation, Artificial Intelligence, Project Management, Content Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Analytics and Insights with JUNE

    Skills you'll gain: AI Product Strategy, Product Improvement, Customer Insights, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Management Reporting, Data Collection, Performance Metric, Data Integration

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer des diagrammes stratégiques d'entreprise avec Creately

    Skills you'll gain: Business Planning, Process Flow Diagrams, Diagram Design, Business Strategy, Strategic Thinking, Strategic Planning, User Accounts, Productivity Software, Collaborative Software, Graphic Design, Market Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    IPO Process and Market Valuation Strategies

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Income Statement, Business Valuation, Investment Banking, Balance Sheet, Capital Markets, Fundraising, Equities, Underwriting, Financial Modeling, Securities (Finance), Entrepreneurial Finance, Financial Forecasting, Go To Market Strategy, Financial Market, Corporate Finance, Market Dynamics, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Beginner · Specialization · 1 - 3 Months

1…361362363…414

In summary, here are 10 of our most popular marketing strategy courses

  • Entrepreneuriat : Croissance et Stratégie GTM: Creo Incubator
  • Scale Up Specialization Capstone : IE Business School
  • Work with Gemini Models in BigQuery: Google Cloud
  • Analyze AI SEO & Conquer Competitors: Coursera
  • Introduction to Enterprise Growth and Innovation: Northeastern University
  • Human Resource Management: Apply & Analyze Skills: EDUCBA
  • Navigating Disruption in Energy, Biology, Quantum, and Space: University of Illinois Urbana-Champaign
  • Gestión de ventas sin fricción: HubSpot Academy
  • NotionAI for Beginners: Design a Product Launch: Coursera
  • GenAI for Customer Analytics and Insights with JUNE: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok