Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
University of Illinois Urbana-Champaign
Skills you'll gain: Risk Management, Enterprise Risk Management (ERM), Risk Analysis, Risk Control, Cyber Risk, Persuasive Communication, Tableau Software, Data Visualization, Data Visualization Software, Data Literacy, Cybersecurity, Empathy, Diversity Equity and Inclusion Initiatives, Communication, Heat Maps, Stakeholder Analysis, Algorithms
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Marketing Design, Content Creation, Social Media Content, Shared Media, Graphic Design, User Accounts, Multimedia, Business Communication, Marketing Communications, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Negotiation, Contract Negotiation, Influencing, Communication, Relationship Building, Interpersonal Communications, Rapport Building, Verbal Communication Skills, Planning, Goal Setting
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Generative AI, Model Evaluation, Data Ethics, Data Analysis, Data-Driven Decision-Making, Data Literacy, AI Enablement, Artificial Intelligence, Big Data, Machine Learning, Social Impact
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Negotiation, Influencing, Persuasive Communication, Communication, Collaboration, Relationship Building, Decision Making, Active Listening, Self-Awareness, Continuous Improvement Process
Intermediate · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: Storyboarding, Animations, Storytelling, Motion Graphics, Multimedia, Musical Composition, Adobe After Effects, Photo/Video Production and Technology, Video Editing, Apple software proficiency, Timelines, Layout Design, Color Theory, Design
Beginner · Specialization · 1 - 3 Months

Arizona State University
Skills you'll gain: Peer Review, Oral Expression, Presentations, Video Production, Business Communication, Language Learning, Communication
Mixed · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Health Equity, Health Disparities, Social Determinants Of Health, Public Health, Health Policy, Social Justice, Community Health, Health Administration, Infectious Diseases, Program Evaluation, Ethical Standards And Conduct, Case Studies
Intermediate · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Vocabulary, Critical Thinking, Deductive Reasoning, Problem Solving, Grammar, English Language, Analytical Skills, Learning Strategies, Verbal Communication Skills, Complex Problem Solving, Decision Making, Communication
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Team Motivation, Motivational Skills, Visionary, Constructive Feedback, Team Performance Management, Goal Setting, Organizational Leadership, Leadership, Intercultural Competence, Employee Engagement, Performance Management, Communication
Mixed · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Strategic Decision-Making, Strategic Leadership, Organizational Strategy, Corporate Strategy, Business Strategy, Organizational Structure, Performance Management, Health Care Administration, Business Management, Strategic Partnership, Leadership, Mergers & Acquisitions, Analysis, Competitive Analysis, New Business Development, Market Analysis, Operational Efficiency
Beginner · Course · 1 - 4 Weeks

Universidad Nacional de Colombia
Skills you'll gain: Intellectual Property, Statistical Analysis, Keyword Research, Analysis, Competitive Intelligence, Market Research, Technical Standard, Law, Regulation, and Compliance, Data Analysis, Innovation, Databases
Beginner · Course · 1 - 3 Months