• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Confluent: Clickstream Data Analysis Pipeline Using ksqlDB

    Skills you'll gain: Grafana, Apache Kafka, Real Time Data, Data Pipelines, Dashboard, Data Synthesis, Interactive Data Visualization, Data Visualization Software, Data Analysis

    Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    Use Go Code to Work with Google Cloud Data Sources

    Skills you'll gain: Google App Engine, Application Deployment, Google Cloud Platform, Go (Programming Language), Cloud Applications, Cloud Development, Software Testing, Data Access, Big Data, Database Application

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Accroître l’engagement de votre profil d’entreprise sur IG

    Skills you'll gain: Instagram, Content Performance Analysis, Driving engagement, Social Media Management, Social Media, Social Media Marketing, Customer Engagement, Business Communication, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Erstelle Stories für Instagram und Facebook in Visme

    Skills you'll gain: Instagram, Graphic and Visual Design, Graphic Design, Social Media Content, Social Media, Social Media Marketing, Content Creation, Facebook, Animations, Storytelling, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Measures of Variability

    Skills you'll gain: Box Plots, Descriptive Statistics, Histogram, Probability & Statistics, Exploratory Data Analysis, Graphing, Variance Analysis, Statistical Visualization, Statistical Analysis, Data Analysis, Analytical Skills

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    G

    Google Cloud

    BigQuery Fundamentals for Teradata Professionals

    Skills you'll gain: Teradata SQL, Identity and Access Management, SQL, Data Import/Export, Data Integration, Google Cloud Platform, Extract, Transform, Load, Data Warehousing, Big Data, Data Architecture, Database Design, Database Architecture and Administration, Cloud Computing Architecture, Data Modeling, Data Security

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze AI SEO Data for Impact

    Skills you'll gain: Web Analytics and SEO, Data Storytelling, Analytics, Statistical Methods, Statistical Analysis, Performance Reporting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze AI SEO & Conquer Competitors

    Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Social Media Strategy, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Strategic Thinking, Search Engine Marketing, Digital Marketing, Target Audience, Market Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    El futuro de los medios deportivos y los retos futuros

    Skills you'll gain: Storytelling, Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Brand Management, Trend Analysis, Content Strategy, Sustainability Reporting, Augmented Reality, New Product Development, Marketing Strategy and Techniques, Innovation, Digital Transformation, Game Theory, People Analytics, Metadata Management, Digital Design, Open Source Technology, 3D Modeling, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Beginnen Sie mit dem Facebook Business Manager

    Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Professional Networking, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    S

    Simplilearn

    Introduction to Linear Regression Training

    Skills you'll gain: Predictive Analytics, Regression Analysis, Predictive Modeling, Machine Learning, Supervised Learning, Forecasting, Case Studies, Business Analytics, Statistical Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    UBITS

    Negociación y gestión de métricas

    Skills you'll gain: Negotiation, Overcoming Objections, Customer Relationship Management, Rapport Building, Stakeholder Management, Sales, Sales Strategy, Customer Relationship Building, Influencing, Stakeholder Engagement, Sales Pipelines, Persuasive Communication, Environmental Social And Corporate Governance (ESG), Dashboard

    Intermediate · Course · 1 - 3 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…404405406…450

In summary, here are 10 of our most popular marketing analytics courses

  • Confluent: Clickstream Data Analysis Pipeline Using ksqlDB: Google Cloud
  • Use Go Code to Work with Google Cloud Data Sources: Google Cloud
  • Accroître l’engagement de votre profil d’entreprise sur IG: Coursera
  • Erstelle Stories für Instagram und Facebook in Visme: Coursera
  • Measures of Variability: American Psychological Association
  • BigQuery Fundamentals for Teradata Professionals: Google Cloud
  • Analyze AI SEO Data for Impact: Coursera
  • Analyze AI SEO & Conquer Competitors: Coursera
  • El futuro de los medios deportivos y los retos futuros: Real Madrid Graduate School Universidad Europea
  • Beginnen Sie mit dem Facebook Business Manager: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok