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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Evaluate AI Risks: Adopt Smart Predictions

    Skills you'll gain: Model Evaluation, Data-Driven Decision-Making, Predictive Modeling, Risk Analysis, Strategic Decision-Making, Performance Metric, Technical Communication

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Splunk Knowledge Objects: Analyze & Visualize Data

    Skills you'll gain: Splunk, Pivot Tables And Charts, Data Analysis Expressions (DAX), Unstructured Data, Data Visualization Software, Data Modeling, Dashboard, Text Mining, Data Wrangling, Taxonomy, Management Reporting, Data Integration, Data Transformation, Workflow Management, Statistical Reporting, Data Manipulation, Event Monitoring, Continuous Monitoring, Role-Based Access Control (RBAC), Scheduling

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - Deutsch

    Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Predictive Modeling, Forecasting

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Engineer & Explain AI Model Decisions

    Skills you'll gain: Feature Engineering, Responsible AI, Model Evaluation, Technical Communication, Data Preprocessing, Data Transformation, Performance Analysis, Data Wrangling, Data Cleansing, Data Analysis, Predictive Modeling, Machine Learning, Embeddings, Artificial Intelligence, Decision Support Systems, Scikit Learn (Machine Learning Library), Pandas (Python Package), Debugging

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Developing an Experimenter's Mindset for Business

    Skills you'll gain: Innovation, User Feedback, Growth Mindedness, Resilience, Adaptability, Open Mindset, Entrepreneurship, Creative Problem-Solving, Strategic Thinking, Lifelong Learning, Market Research, Sustainable Business, Continuous Improvement Process, Business, Data-Driven Decision-Making

    Intermediate · Course · 1 - 3 Months

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    Pearson

    Google BigQuery for Data and ML Engineers

    Skills you'll gain: Data Pipelines, Data Warehousing, SQL, Google Cloud Platform, Data Processing, Data Quality, Apache Spark, Generative AI, Big Data, Serverless Computing, Model Evaluation, Machine Learning, Exploratory Data Analysis, Time Series Analysis and Forecasting, Classification Algorithms

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Connectez vos outils avec Slack

    Skills you'll gain: Slack (Software), Collaborative Software, Team Building, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication

    Intermediate · Guided Project · Less Than 2 Hours

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    Packt

    Learn Midjourney For Your Future 6 Figure Career

    Skills you'll gain: Image Quality, Responsible AI, Marketing Materials, Content Creation, Creative Design, Entrepreneurship

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Communication Channels for Project Success

    Skills you'll gain: Communication Planning, Strategic Communication, Internal Communications, Communication Strategies, Stakeholder Communications, Communication, Business Communication, Digital Communications, Collaboration, Expectation Management, Business Reporting, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Orchestrating Data Pipelines and Advanced Data Strategies

    Skills you'll gain: Cloud Computing Architecture, Amazon Elastic Compute Cloud, Data Visualization Software, Cloud Storage, Dashboard, Scalability, Data Strategy, Data Integration, Real Time Data, Data Storage

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
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    Coursera

    User DNA: Crafting Personas & Journey Maps in Miro

    Skills you'll gain: User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, User Centered Design, Usability, User Flows, Persona Development, Qualitative Research, Process Mapping, Design Software, Collaborative Software

    Intermediate · Course · 1 - 4 Weeks

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    Microsoft

    Manipulate Text Like a Pro with stringr

    Skills you'll gain: Data Manipulation, R Programming, Tidyverse (R Package), Text Mining, Data Wrangling, Data Transformation, Data Cleansing, Performance Tuning, Data Preprocessing

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Evaluate AI Risks: Adopt Smart Predictions: Coursera
  • Splunk Knowledge Objects: Analyze & Visualize Data: EDUCBA
  • Gemini for Data Scientists and Analysts - Deutsch: Google Cloud
  • Engineer & Explain AI Model Decisions: Coursera
  • Developing an Experimenter's Mindset for Business: Packt
  • Google BigQuery for Data and ML Engineers: Pearson
  • Connectez vos outils avec Slack: Coursera
  • Learn Midjourney For Your Future 6 Figure Career: Packt
  • Communication Channels for Project Success: Coursera
  • Orchestrating Data Pipelines and Advanced Data Strategies: Packt

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Plan (11)
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Modeling (9)
Social Media Marketing (9)
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