Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Northeastern University
Skills you'll gain: Database Management Systems, Data Modeling, Database Design, Database Systems, Big Data, Unified Modeling Language, Database Architecture and Administration, Data Storage Technologies, Data Management, Apache Hadoop, Apache Spark, Conceptual Design
Mixed · Course · 1 - 4 Weeks

AI Business School
Skills you'll gain: Prompt Engineering, Generative AI, Project Design, Training Programs, AI Enablement, Artificial Intelligence, Brainstorming, Marketing Analytics, Personalized Service, Content Creation
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Marketing, Performance marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Target Market, Customer Insights, Market Analysis, Data Analysis, Unsupervised Learning
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer experience strategy (CX), Marketing Effectiveness, Growth Strategies, Marketing Analytics, Customer Insights, Cross-Functional Collaboration, Strategic Marketing, Marketing Strategies, Business Leadership, Marketing Management, Brand Strategy, Data-Driven Decision-Making, Performance Measurement, Innovation, Thought Leadership, Integrated Marketing Communications, Team Motivation
Intermediate · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Matplotlib, Data Preprocessing, Pandas (Python Package), Scatter Plots, Data Cleansing, Data Integration, Data Transformation, Big Data, Programming Principles, Python Programming
Build toward a degree
Mixed · Course · 1 - 3 Months

Amazon Web Services
Skills you'll gain: AWS SageMaker, Generative AI, Data Lakes, Data Governance, Data Architecture, Data Management, SQL, Applied Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: IBM Cognos Analytics, Data Visualization, Dashboard, Business Intelligence, Interactive Data Visualization, Data Presentation, Looker (Software), Data Visualization Software, Business Intelligence Software, Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Classification And Regression Tree (CART), Model Evaluation, Predictive Analytics, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Data-Driven Decision-Making, Marketing Analytics, Feature Engineering, Classification Algorithms, Financial Forecasting, Performance Tuning
Mixed · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Analytics, Branding, Brand Management, Customer Engagement, Strategic Partnership, Marketing Strategy and Techniques, Loyalty Programs, Digital Transformation, Innovation, Social Media Strategy, Customer experience improvement, Technology Strategies, Data Analysis, Customer Relationship Management, Personalized Service, Content Strategy, Market Dynamics, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Azure Synapse Analytics, Performance Tuning, System Monitoring, Data Lakes, Transact-SQL, Data Analysis Expressions (DAX), Star Schema, Microsoft Azure, Real Time Data, Power BI, Data Warehousing, Analytics, Apache Spark, Data Modeling, SQL Server Integration Services (SSIS), PySpark, Data Pipelines, Data Transformation, Debugging
Intermediate · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Planning, Marketing Channel, Value Propositions, Social Media Marketing, Marketing Strategies, Business Strategy, Business
Beginner · Specialization · 3 - 6 Months