• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Foundations of Virtual Instruction

    Skills you'll gain: Digital pedagogy, Teaching, Education Software and Technology, Virtual Environment, Learning Management Systems, Web Content Accessibility Guidelines, Digital Communications, Emerging Technologies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    AI in Education: Leveraging ChatGPT for Teaching

    Skills you'll gain: Prompt Engineering, Data Ethics, ChatGPT, Responsible AI, AI Personalization, Student Engagement, Generative AI Agents, Generative AI, Ethical Standards And Conduct, Education Software and Technology, Artificial Intelligence, Digital pedagogy, Teaching, Instructional Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    285 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Sustentabilidad y Economías Sociales

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Social Impact, Socioeconomics, Innovation, Environmental Social And Corporate Governance (ESG), Social Justice, Business Modeling, Economic Development, Business Ethics, Environment and Resource Management, Business Economics, Community Development, Economics, Climate Change Adaptation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Assessment in Higher Education: Professional Development for Teachers

    Skills you'll gain: Constructive Feedback, Higher Education, Instructional Design, Program Standards, Planning, Reliability, Analytical Skills, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    419 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Soul Beliefs: Causes and Consequences - Unit 1: Historical Foundations

    Skills you'll gain: Cultural Diversity, Cultural Sensitivity, Ancient History, Sociology, Social Sciences, Anthropology, World History, Psychology, Research, Science and Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    407 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The University of Sydney

    Communication Skills for University Success

    Skills you'll gain: Editing, Public Speaking, Proofreading, Research, Writing, Communication, Language Competency, Literacy, Professionalism, Ethical Standards And Conduct, Interpersonal Communications, Critical Thinking, Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Nanyang Technological University, Singapore

    Motivating Gen Z Learners: What Parents and Teachers Need to Know

    Skills you'll gain: Growth Mindedness, Motivational Skills, Learning Strategies, Self-Motivation, Student Engagement, Interactive Learning, Learning Theory, Needs Assessment, Learning Styles, Behavioral Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    359 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Create video, audio and infographics for online learning

    Skills you'll gain: Educational Materials, Instructional Design, Multimedia, Videography, Presentations, Visual Design, Graphic Design, Creative Design, Learning Strategies, Electronic Media, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The University of Sydney

    Critical Thinking Skills for University Success

    Skills you'll gain: Critical Thinking, Analytical Skills, Writing, Research, Higher Education, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Smart Cities – Management of Smart Urban Infrastructures

    Skills you'll gain: Energy and Utilities, Transportation Operations, Governance, Systems Thinking, Technology Roadmaps, Emerging Technologies, Technology Strategies, Innovation, Internet Of Things, Digital Transformation, Sustainable Systems, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Microeconomics: When Markets Fail

    Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Market Share, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    660 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    DDHH y democracia: una visión desde América Latina

    Skills you'll gain: Social Justice, Community Organizing, Political Sciences, Policy Analysis, Advocacy, Public Policies, Social Sciences, Governance, International Relations, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    512 reviews

    Beginner · Course · 1 - 3 Months

1…717273…489

In summary, here are 10 of our most popular social media marketing courses

  • Foundations of Virtual Instruction : University of California, Irvine
  • AI in Education: Leveraging ChatGPT for Teaching: University of Pennsylvania
  • Sustentabilidad y Economías Sociales: Universidad de Chile
  • Assessment in Higher Education: Professional Development for Teachers: Erasmus University Rotterdam
  • Soul Beliefs: Causes and Consequences - Unit 1: Historical Foundations: Rutgers the State University of New Jersey
  • Communication Skills for University Success: The University of Sydney
  • Motivating Gen Z Learners: What Parents and Teachers Need to Know: Nanyang Technological University, Singapore
  • Create video, audio and infographics for online learning : Macquarie University
  • Critical Thinking Skills for University Success: The University of Sydney
  • Smart Cities – Management of Smart Urban Infrastructures: École Polytechnique Fédérale de Lausanne

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok