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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Microsoft

    Big Data Management and Optimization

    Skills you'll gain: Security Controls, Data Governance, Scalability, Metadata Management, Microsoft Azure, Performance Tuning, Disaster Recovery, Azure Active Directory, Big Data, Data Security, Encryption, Identity and Access Management

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Pennsylvania

    Introduction to Programming with Python and Java

    Skills you'll gain: File I/O, Matplotlib, Object Oriented Design, Java, Object Oriented Programming (OOP), Data Analysis, Unit Testing, Pandas (Python Package), Java Programming, Eclipse (Software), Application Development, Data Visualization, Data Structures, Data Science, Data Cleansing, Debugging, Pivot Tables And Charts, Programming Principles, Python Programming, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
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    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

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    Alex Genadinik

    Innovative And Disruptive Thinking For Market Disruption

    Skills you'll gain: Innovation, Creative Thinking, Visionary, Ideation, Ingenuity, Open Mindset, Entrepreneurship, Creativity, Cognitive flexibility, Growth Mindedness, Business Technologies, Emerging Technologies, Continuous Improvement Process, Persistence, Business Risk Management

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    Duke University

    Machine Learning Foundations for Product Managers

    Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Convolutional Neural Networks, Decision Tree Learning, Computer Vision, Logistic Regression, Supervised Learning, Natural Language Processing, Random Forest Algorithm, Data Science, Predictive Analytics, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
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    766 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Pennsylvania

    Intellectual Property Law

    Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Case Law, Regulation and Legal Compliance, Packaging and Labeling, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Business Valuation, Creativity, Legal Risk, Strategic Planning, Planning

    4.8
    Rating, 4.8 out of 5 stars
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    1.6K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Microsoft

    Excel and Copilot Fundamentals

    Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Presentation, Spreadsheet Software, Data Manipulation, User Interface (UI)

    4.2
    Rating, 4.2 out of 5 stars
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    320 reviews

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Analyze Financial Risk Using AI, Markets, and Governance

    Skills you'll gain: Risk Modeling, Financial Systems, Responsible AI, Safety Culture, FinTech

    Intermediate · Course · 1 - 3 Months

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    Logical Operations

    Microsoft Excel: Data Analysis with Power Pivot

    Skills you'll gain: Key Performance Indicators (KPIs), Microsoft Excel, Data Integration, Performance Measurement, Pivot Tables And Charts, Data Visualization Software, Spreadsheet Software, Cloud-Based Integration, Time Series Analysis and Forecasting, Data Analysis, Microsoft Power Platform, Data Modeling, Business Intelligence, Data Manipulation, Microsoft 365, Microsoft Office, Productivity Software

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Automate Stakeholder Updates

    Skills you'll gain: Stakeholder Communications, Slack (Software), Stakeholder Engagement, Project Management Software, Email Automation, Stakeholder Analysis, AI Personalization, Project Coordination, Drive Engagement, Communication Strategies, Strategic Communication, Workflow Management, Customer Engagement, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    G

    Google

    Speed Up Data Analysis and Presentation Building

    Skills you'll gain: Data Visualization, Data Presentation, Responsible AI, Data Storytelling, Prompt Engineering, Data Analysis, AI Enablement, Oral Expression

    4.8
    Rating, 4.8 out of 5 stars
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    840 reviews

    Beginner · Course · 1 - 4 Weeks

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    IE Business School

    Globalization, Economic Growth and Stability

    Skills you'll gain: Financial Policy, International Finance, Economics, Economic Development, Economics, Policy, and Social Studies, Business Economics, Market Opportunities, International Relations, Tax, Global Marketing, Financial Trading, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, World History, Supply And Demand, Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Build Interactive Dashboards for Meaningful Insights

    Skills you'll gain: Dashboard, Key Performance Indicators (KPIs), Interactive Data Visualization, Data Presentation, Business Intelligence, Web Analytics, Business Analytics, Requirements Elicitation, Data Storytelling, Performance Analysis, Requirements Analysis, Business Requirements, Stakeholder Analysis, Self Service Technologies

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Big Data Management and Optimization: Microsoft
  • Introduction to Programming with Python and Java: University of Pennsylvania
  • Innovative And Disruptive Thinking For Market Disruption: Alex Genadinik
  • Machine Learning Foundations for Product Managers: Duke University
  • Intellectual Property Law: University of Pennsylvania
  • Excel and Copilot Fundamentals: Microsoft
  • Analyze Financial Risk Using AI, Markets, and Governance: EDUCBA
  • Microsoft Excel: Data Analysis with Power Pivot: Logical Operations
  • Automate Stakeholder Updates: Coursera
  • Speed Up Data Analysis and Presentation Building: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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