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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, User Interface (UI) Design, Market Opportunities, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    352 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Team Approvals

    Skills you'll gain: Team Performance Management, Workflow Management, Collaboration, Standard Operating Procedure, Project Documentation, Project Management Software, Process Management, Employee Surveys, Continuous Improvement Process, Performance Improvement, Data Collection, Developing Training Materials

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Python Data Science: Environment Setup

    Skills you'll gain: Jupyter, Software Installation, System Configuration, Package and Software Management, Virtual Machines, Data Science, Pandas (Python Package), Data Processing, NumPy, Computer Programming Tools, Virtualization and Virtual Machines, Matplotlib, Data Analysis, Python Programming, Seaborn, Software Development, Computer Programming

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Psychology in the Age of GenAI: The Human Mind and Behavior

    Skills you'll gain: Consumer Behaviour, ChatGPT, Empathy, Prompt Engineering, Health And Wellness Coaching, Responsible AI, Human Computer Interaction, Emotional Intelligence, Psychology, Artificial Intelligence, Data Analysis, Generative AI, Stress Management, Data Ethics, Active Listening, Decision Making, Communication, Critical Thinking, Mindfulness, Goal Setting

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Exploratory Data Analysis with R and ggplot2

    Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Ggplot2, Data Analysis, Regression Analysis, R Programming, Statistical Analysis, Data Visualization Software, Statistical Visualization, Data Quality, Anomaly Detection, Descriptive Statistics, Correlation Analysis, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Jira: Map, Analyze and Release

    Skills you'll gain: Sprint Retrospectives, User Story, Jira (Software), Performance Metric, Sprint Planning, Release Management, Product Roadmaps, Performance Analysis, Root Cause Analysis, Project Planning, Agile Methodology, Agile Project Management, Team Performance Management, Backlogs, Continuous Improvement Process, Operational Analysis, Collaborative Software, Data-Driven Decision-Making, Prioritization, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build Powerful AI Agents with OpenAI Tools

    Skills you'll gain: AI Orchestration, AI Workflows, LangGraph, Agentic systems, OpenAI API, Enterprise Application Management, Tool Calling, OAuth, Generative AI Agents, Middleware, Real Time Data, Interoperability, API Gateway, Agentic Workflows, Software Development Tools, LLM Application, Prompt Engineering, Retrieval-Augmented Generation, Application Programming Interface (API), Scalability

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
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    Status: Preview
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    W

    Whizlabs

    Fundamentals of AWS AI and ML Solutions

    Skills you'll gain: Model Deployment, AWS SageMaker, MLOps (Machine Learning Operations), Image Analysis, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Amazon Web Services, Deep Learning, AI Personalization, Model Evaluation, Applied Machine Learning, Computer Vision, Machine Learning, Feature Engineering, Text Mining, Data Wrangling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    The Nuts and Bolts of Machine Learning

    Skills you'll gain: Feature Engineering, Decision Tree Learning, Applied Machine Learning, Supervised Learning, Advanced Analytics, Machine Learning, Machine Learning Algorithms, Unsupervised Learning, Analytics, Random Forest Algorithm, Data Analysis, Predictive Modeling, Model Evaluation, Bayesian Network, Python Programming, Statistical Modeling, Classification Algorithms

    4.8
    Rating, 4.8 out of 5 stars
    ·
    607 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    M

    Microsoft

    Data-Driven Decision Making in Account Management

    Skills you'll gain: Account Strategy, Financial Management, Financial Data, Key Performance Indicators (KPIs), Account Management, Budgeting, Customer Data Management, Customer Analysis, Data Integrity, Performance Analysis, Analytics, Data-Driven Decision-Making, Strategic Decision-Making, Power BI, Customer Insights, Sales Strategy, Data Analysis, Data Management, AI Enablement, Microsoft Excel

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Dashboards & Summaries

    Skills you'll gain: Descriptive Statistics, Dashboard, Histogram, Data Presentation, Data Storytelling, Exploratory Data Analysis, Tableau Software, Data Visualization, Interactive Data Visualization, Data-Driven Decision-Making, Analytics, Business Analysis, Strategic Decision-Making, Data Quality, Performance Analysis, Stakeholder Analysis, Business Metrics, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Drive Product Success with Data Decisions

    Skills you'll gain: Data-Driven Decision-Making, Prioritization, Business Writing, Strategic Decision-Making, Data Storytelling, Data Analysis, Product Roadmaps, Data Presentation, Strategic Thinking, Analytical Skills, Strategic Communication, Risk Analysis, Resource Allocation, Trend Analysis, Stakeholder Communications, Project Estimation

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Crafting User-First Product Experiences in the AI Era: Microsoft
  • Boost Team Approvals: Coursera
  • Python Data Science: Environment Setup: Logical Operations
  • Psychology in the Age of GenAI: The Human Mind and Behavior: Coursera
  • Apply Exploratory Data Analysis with R and ggplot2: EDUCBA
  • Jira: Map, Analyze and Release: Coursera
  • Build Powerful AI Agents with OpenAI Tools: Coursera
  • Fundamentals of AWS AI and ML Solutions: Whizlabs
  • The Nuts and Bolts of Machine Learning: Google
  • Data-Driven Decision Making in Account Management: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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