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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Packt

    Python Programming And Libraries for Data Science

    Skills you'll gain: Object Oriented Programming (OOP), Matplotlib, Data Visualization, Seaborn, NumPy, Python Programming, Scatter Plots, Pandas (Python Package), Data Analysis, Box Plots, JSON, File Management, Debugging, Data Manipulation

    Intermediate · Course · 1 - 4 Weeks

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    Minnesota State University, Mankato

    Core Human Resources Functions and Strategic Impact

    Skills you'll gain: Human Capital, People Analytics, Performance Metric, Labor Compliance, People Development, Talent Acquisition, Recruitment Strategies, Employee Engagement, Business Ethics

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Project Sales: Excel Forecasting Functions

    Skills you'll gain: Financial Forecasting, Forecasting, Microsoft Excel, Business Planning, Excel Formulas, Time Series Analysis and Forecasting, Trend Analysis, Strategic Decision-Making, Revenue Forecasting, Predictive Modeling, Data-Driven Decision-Making, Sales Management, Data Analysis, Technical Communication, Financial Modeling, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

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    Logical Operations

    Crystal Reports: Formulas, Parameters, and Groups

    Skills you'll gain: Data Analysis Expressions (DAX), Ad Hoc Reporting, Microsoft Excel, Business Reporting, Microsoft Access, Report Writing, Data Analysis Software, Business Intelligence Software, Data Presentation, Data Analysis, Business Intelligence, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Validate and Summarize Data Effectively with Excel

    Skills you'll gain: Pivot Tables And Charts, Trend Analysis, Financial Data, Microsoft Excel, Data Quality, Data Validation, Excel Formulas, Strategic Decision-Making, Data Synthesis, Exploratory Data Analysis, Data Analysis, Data-Driven Decision-Making, Statistical Reporting, Business Analytics, Descriptive Statistics, Data Integrity

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Star Schemas & Track Changes

    Skills you'll gain: Star Schema, Data Warehousing, Database Design, Data Mart, Data Modeling, Business Intelligence, Extract, Transform, Load, Data Integrity, Data Transformation, Performance Tuning, Data Quality, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

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    Alex Genadinik

    LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI SEO

    Skills you'll gain: Google Gemini, Search Engine Optimization, Anthropic Claude, Large Language Modeling, Generative AI, ChatGPT, Prompt Engineering, Web Analytics and SEO, Keyword Research, Artificial Intelligence, Content Creation, Content Strategy, Product Promotion, Brand Strategy

    Mixed · Course · 1 - 3 Months

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    École Nationale des Ponts et Chaussées

    Electric Vehicles and Mobility

    Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Market Dynamics, Civil Engineering, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Environmental Policy, Electric Power Systems, Environmental Science, Economics, Cost Benefit Analysis, Climate Change Mitigation, Innovation

    4.5
    Rating, 4.5 out of 5 stars
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    1.3K reviews

    Beginner · Course · 3 - 6 Months

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    Microsoft

    CRM Integration and AI for Customer Management

    Skills you'll gain: AI Personalization, Customer Engagement, Customer experience improvement, Customer Retention, Sales Strategy, Customer Relationship Management, Workflow Management, Sales, Customer Insights, Customer Data Management, AI Enablement, AI Workflows, Microsoft Copilot, Debugging, Data Ethics, Responsible AI, Trend Analysis, Information Privacy, Data Quality

    Advanced · Course · 1 - 4 Weeks

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    U

    Universidade de São Paulo

    Criação de Startups: Como desenvolver negócios inovadores

    Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, Business Modeling, User Research, Marketing, Product Development, Digital Marketing, New Business Development, Innovation, Business Development, Business Strategy, Process Validation, Business Operations, Team Building, Investments, Presentations

    4.8
    Rating, 4.8 out of 5 stars
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    614 reviews

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Build & Customize a PrestaShop Medical E-Commerce Store

    Skills you'll gain: Visual Merchandising, Product Knowledge, Workflow Management, E-Commerce, Content Management Systems, Project Planning, User Interface and User Experience (UI/UX) Design, Software Installation, Responsive Web Design, System Requirements, Search Engine Optimization

    Beginner · Course · 1 - 4 Weeks

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    Università Bocconi

    Gestión de las empresas de alimentación y bebidas

    Skills you'll gain: Food and Beverage, Product Knowledge, Customer experience strategy (CX), Hospitality, Operational Excellence, Business Management, Global Marketing, Professional Networking, Consumer Behaviour, Thought Leadership, Product Management, Business Strategy, Growth Strategies, Brand Management, Innovation, Market Opportunities, Marketing

    4.8
    Rating, 4.8 out of 5 stars
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    867 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Python Programming And Libraries for Data Science: Packt
  • Core Human Resources Functions and Strategic Impact: Minnesota State University, Mankato
  • Project Sales: Excel Forecasting Functions: Coursera
  • Crystal Reports: Formulas, Parameters, and Groups: Logical Operations
  • Validate and Summarize Data Effectively with Excel: Coursera
  • Star Schemas & Track Changes: Coursera
  • LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI SEO: Alex Genadinik
  • Electric Vehicles and Mobility: École Nationale des Ponts et Chaussées
  • CRM Integration and AI for Customer Management: Microsoft
  • Criação de Startups: Como desenvolver negócios inovadores: Universidade de São Paulo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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