• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Account Executives

    Skills you'll gain: Responsible AI, Account Management, Generative AI Agents, Data Ethics, Sales Enablement, Proposal Development, Market Analysis, Market Trend, Workflow Management, Prompt Engineering, Innovation, Business Communication, Customer Relationship Management, Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Erste Schritte in Visme

    Skills you'll gain: Graphic and Visual Design Software, Infographics, Graphic Design, Design, Visualization (Computer Graphics), User Accounts, Google Workspace, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Science and Technology of China

    《MBA论文写作指导》

    Skills you'll gain: Proposal Writing, Writing, Research Reports, Business Research, Business Writing, Market Analysis, Problem Solving, Competitive Analysis, Presentations, Case Studies

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Retail Sales Psychology: The Essentials of Selling More

    Skills you'll gain: Sales Strategy, B2B Sales, Sales Training, Sales Process, Marketing Psychology, Sales, Selling Techniques, Sales Enablement, Consumer Behaviour, Overcoming Objections, Storytelling, Closing (Sales), Stakeholder Communications, Negotiation, Non-Verbal Communication, Customer Engagement, Value Propositions, Communication Strategies, Empathy, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Engage Customers With an Online Store

    Skills you'll gain: Point of Sale, Shipping and Receiving, Process Optimization

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Organize an event with Canva

    Skills you'll gain: Event Planning, Canva (Software), Event Management, Digital Content, Event Marketing, Graphic Design, Graphic and Visual Design Software, Social Media Campaigns, Social Media, Product Design, Digital Marketing, Marketing Communications

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Risks to Crop Production in Agriculture

    Skills you'll gain: Land Management, Legal Risk, Financial Analysis, Decision Making, Sustainability Standards, Risk Management, Business Risk Management, Policty Analysis, Research, and Development, Environment and Resource Management, Production Process, Cash Flows

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    AI Ethics in Business

    Skills you'll gain: Business Ethics, Responsible AI, Case Studies, Governance, Ethical Standards And Conduct, AI Security, Compliance Management, Artificial Intelligence, Business Management, Regulation and Legal Compliance, Accountability, Information Privacy, Business Strategies, Decision Making, Social Impact, Social Justice

    3.6
    Rating, 3.6 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Cómo hacer invitaciones en Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Web Content, Design, Creative Design, Graphic Design, Marketing Design, Event Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Set and Implement Goals

    Skills you'll gain: Performance Measurement, Team Performance Management, Performance Metric, Performance Management, Goal Setting, Smart Goals, Employee Performance Management, Key Performance Indicators (KPIs), Performance Analysis, Performance Reporting, Performance Improvement, Organizational Effectiveness, Productivity, Business Priorities, Organizational Strategy, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Agile and Hybrid Approaches

    Skills you'll gain: Agile Project Management, Agile Methodology, Project Management Life Cycle, Kanban Principles, Sprint Planning, Project Management, Backlogs, Performance Metric, Project Planning, Project Performance, Lean Methodologies, Continuous Improvement Process

    4.9
    Rating, 4.9 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Introduction to American Corporate Law

    Skills you'll gain: Mergers & Acquisitions, Business Ethics, Legal Risk, Governance, Corporate Finance, Lawsuits, Law, Regulation, and Compliance, Corporate Strategy, Litigation and Civil Justice, Legal Strategy, Case Law, Storytelling, Case Studies

    Mixed · Course · 1 - 4 Weeks

1…293294295…418

In summary, here are 10 of our most popular marketing strategy courses

  • GenAI for Account Executives: Coursera
  • Erste Schritte in Visme: Coursera
  • 《MBA论文写作指导》: University of Science and Technology of China
  • Retail Sales Psychology: The Essentials of Selling More: Starweaver
  • Engage Customers With an Online Store: Google
  • Organize an event with Canva: Coursera
  • Risks to Crop Production in Agriculture: University of Illinois Urbana-Champaign
  • AI Ethics in Business: Rutgers the State University of New Jersey
  • Cómo hacer invitaciones en Canva: Coursera
  • Set and Implement Goals: Harvard Business Review

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok