• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Virginia

    디지털 전환

    Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Design Thinking, Product Lifecycle Management, Business Process Reengineering, Business Strategies, Market Dynamics, Competitive Analysis, Business Economics, Emerging Technologies, Innovation, Market Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Build and Market Your Creative Business Using Adobe Tools

    Skills you'll gain: Intellectual Property, Adobe Express, Adobe Firefly, Entrepreneurship, Business Planning, Marketing Communications, Adobe Creative Cloud, Marketing, Campaign Management, Adobe Acrobat, Creative Problem-Solving, Presentations, Creative Thinking, Creativity, Content Creation, Social Media, Branding, Digital Content, Client Services, A/B Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Future of Production

    Skills you'll gain: Lean Manufacturing, Manufacturing and Production, Production Process, Manufacturing Processes, Quality Management, Sustainable Business, Emerging Technologies, Sustainable Technologies, Strategic Leadership, Operational Efficiency, Big Data, Product Quality (QA/QC), Process Optimization, Internet Of Things, Data-Driven Decision-Making, 3D Assets, Automation, Waste Minimization, Digital Transformation, Robotics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Roles and Responsibilities of a Sales Representative

    Skills you'll gain: Account Management, Sales Process, Process Mapping, Customer Relationship Management (CRM) Software, Sales Management, Customer Relationship Management, Prospecting and Qualification, Customer Retention, Sales, Sales Strategy, New Business Development, Organizational Structure, Upselling, Prioritization

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Predict Taxi Fare with a BigQuery ML Forecasting Model

    Skills you'll gain: Model Evaluation, Big Data, Predictive Modeling, Google Cloud Platform, Applied Machine Learning, Predictive Analytics, Machine Learning Software, Forecasting, Data Management, Machine Learning

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Building a Real-World Data Science Solution

    Skills you'll gain: AWS SageMaker, Exploratory Data Analysis, Feature Engineering, Dashboard, Interactive Data Visualization, Data Presentation, Model Evaluation, Data Visualization, Data Pipelines, Project Documentation, Solution Delivery, Amazon Web Services, Data Analysis, Data Integration, Technical Documentation, Business Intelligence, Cloud Infrastructure, Technical Communication, Automation, Project Management

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Exploring NCAA Data with BigQuery

    Skills you'll gain: Big Data, Google Cloud Platform, Analytics, Data Analysis, SQL, Query Languages

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Créer une présentation professionnelle avec Prezi

    Skills you'll gain: Presentations, Developing Training Materials, Sales Presentation, Data Visualization, Technical Communication, Productivity Software, Project Documentation, Graphic Design, Business Communication, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Advanced Videography: Cinematic Travel Vlogging

    Skills you'll gain: Video Editing, Video Production, Videography, Photo/Video Production and Technology, Cinematography, Storytelling

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Simplilearn

    Mailchimp Basics Training for Beginners

    Skills you'll gain: Email Marketing, Marketing Analytics, Campaign Management, Target Audience, Marketing Strategies, Web Content, Account Management, Dashboard, Data Integration, Customer Data Management, Automation, Content Management, Configuration Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer des visuels Facebook avec PicMonkey pour entreprises

    Skills you'll gain: Facebook, Brand Awareness, Advertising, Online Advertising, Marketing Materials, Social Media Campaigns, Social Media Marketing, Social Media, Content Creation, Marketing Design, Branding, Graphic and Visual Design, Content Marketing, Customer Engagement, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Introducción a la IA y la tecnología en el deporte

    Skills you'll gain: Artificial Intelligence, Data Analysis Software, Analytics, Big Data, Data Analysis, Data Ethics, Deep Learning, Machine Learning, Statistical Analysis, Emerging Technologies, Health Technology, Internet Of Things, Natural Language Processing, Digital Transformation, Technology Solutions, Scikit Learn (Machine Learning Library), Large Language Modeling, Technology Strategies, Performance Appraisal, Agile Project Management

    Beginner · Course · 1 - 4 Weeks

1…367368369…451

In summary, here are 10 of our most popular marketing analytics courses

  • 디지털 전환: University of Virginia
  • Build and Market Your Creative Business Using Adobe Tools: Adobe
  • Future of Production: Starweaver
  • Roles and Responsibilities of a Sales Representative : Zoho Corporation
  • Predict Taxi Fare with a BigQuery ML Forecasting Model: Google Cloud
  • Building a Real-World Data Science Solution : Coursera
  • Exploring NCAA Data with BigQuery: Google Cloud
  • Créer une présentation professionnelle avec Prezi: Coursera
  • Advanced Videography: Cinematic Travel Vlogging: Skillshare
  • Mailchimp Basics Training for Beginners: Simplilearn

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok