Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Johns Hopkins University
Skills you'll gain: Health Policy, Health Equity, Health Disparities, Epidemiology, Data Quality, Public Health, Health Assessment, Social Determinants Of Health, Data-Driven Decision-Making, Data Analysis, Data Collection, Data Presentation, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Tableau Software, Presentations, Interactive Data Visualization, Verbal Communication Skills, Data Analysis, Pivot Tables And Charts, Scatter Plots, Stakeholder Communications, Spatial Analysis, Trend Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: PySpark, Customer Analysis, Big Data, Data Processing, Advanced Analytics, Statistical Modeling, Text Mining, Customer Insights, Risk Modeling, Data Transformation, Unstructured Data, Simulation and Simulation Software, Data Manipulation, Image Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Needs Assessment, Rapport Building, Communication, Active Listening
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Dashboard, Data Presentation, Data Visualization Software, Google Cloud Platform, Big Data, Data Analysis, Data Management
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Power BI, Data Modeling, Data Analysis Expressions (DAX), Data Transformation, Data Manipulation, Data Processing, Big Data, Interactive Data Visualization, Business Intelligence, Data Visualization Software, Data Integration, Time Series Analysis and Forecasting
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Prompt Engineering, Presentations, AI Personalization, Document Management, Graphic and Visual Design
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Responsible AI, Social Network Analysis, Driving engagement, Behavioral Economics, Network Analysis, Game Design, Social Sciences, Sociology, Artificial Intelligence, Systems Thinking, Research, Human Computer Interaction, Data Collection, Psychology
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Data Science, Data Management, Organizational Effectiveness, Data-Driven Decision-Making, Data Analysis, Project Design, Data Presentation, Exploratory Data Analysis, Machine Learning, Predictive Modeling, Statistical Inference
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Advertising Campaigns, Digital Advertising, Performance marketing, Content Performance Analysis, Customer Insights, Social Media Campaigns, Campaign Management, Advertising, Performance Reporting, Web Analytics, Report Writing, Marketing Analytics, Digital Marketing, Marketing Management
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Data Integration, Extract, Transform, Load, Metadata Management, Amazon Redshift, Amazon Web Services, Data Pipelines, Data Processing, Data Warehousing, Cloud Development, Amazon S3, Automation, Data Management, Data Transformation, Serverless Computing, AWS Identity and Access Management (IAM), Process Optimization, System Monitoring
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Online Advertising, Paid media, Digital Advertising, Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours