• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    B

    Board Infinity

    Hootsuite for Beginners: Hands-On Social Media Management

    Skills you'll gain: Social Media Content, Content Performance Analysis, Brand Awareness, Social Media Strategy, Brand Management, Performance Analysis, Instagram

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Erstelle Stories für Instagram und Facebook in Visme

    Skills you'll gain: Instagram, Graphic and Visual Design, Graphic Design, Social Media Content, Social Media, Social Media Marketing, Content Creation, Facebook, Animations, Storytelling, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Lier des comptes Facebook Ads à Facebook Business Manager

    Skills you'll gain: Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Advertising, Marketing, Business Strategy

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Programmez du contenu pour vos réseaux sociaux avec Later

    Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Social Media, Content Creation, Social Media Marketing, Instagram, Scheduling, Facebook, Pinterest, LinkedIn, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - Bahasa Indonesia

    Skills you'll gain: Google Gemini, Google Cloud Platform, Generative AI, Marketing Analytics, Customer Insights, Analytics, Business Intelligence, AI Enablement, Predictive Analytics, Query Languages

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    TikTok Videography: Visual Techniques

    Skills you'll gain: Video Editing, Video Production, Videography, TikTok, Photo/Video Production and Technology, Storytelling, Cinematography, Content Creation, Editing

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Institut Mines-Télécom

    Digital Intelligence for the Common Good

    Skills you'll gain: digital literacy, Digital Communications, Emerging Technologies, Digital Transformation, Safety and Security, Persona (User Experience), Cyber Governance, Technology Strategies, Law, Regulation, and Compliance, Empathy & Emotional Intelligence, Cultural Diversity, Innovation

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer du contenu de sensibilisation pour Twitter avec Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Content Creation, Graphic Design, Social Media Marketing, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    TikTok Strategy: Effective Content

    Skills you'll gain: TikTok, Target Audience, Content Strategy, Social Media Content, Content Creation, Social Media Strategy, Growth Strategies, Planning, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Getting Started with Vector Search and Embeddings

    Skills you'll gain: Embeddings, Google Cloud Platform, Vector Databases, Text Mining, Applied Machine Learning, Cloud Computing

    Intermediate · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    O

    Oracle

    Oracle HeatWave MySQL Foundation

    Skills you'll gain: MySQL, Oracle Databases, Database Management, Performance Tuning, Query Languages, Database Architecture and Administration, Relational Databases

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Sending and Scheduling Dashboards in Looker

    Skills you'll gain: Looker (Software), Dashboard, Data Presentation, Data Visualization, Data Visualization Software, Google Cloud Platform, Data Sharing, Data Analysis, Cloud Computing

    Beginner · Project · Less Than 2 Hours

1…412413414…447

In summary, here are 10 of our most popular marketing analytics courses

  • Hootsuite for Beginners: Hands-On Social Media Management: Board Infinity
  • Erstelle Stories für Instagram und Facebook in Visme: Coursera
  • Lier des comptes Facebook Ads à Facebook Business Manager: Coursera
  • Programmez du contenu pour vos réseaux sociaux avec Later: Coursera
  • Gemini for Data Scientists and Analysts - Bahasa Indonesia: Google Cloud
  • TikTok Videography: Visual Techniques: Coursera
  • Digital Intelligence for the Common Good: Institut Mines-Télécom
  • Créer du contenu de sensibilisation pour Twitter avec Canva: Coursera
  • TikTok Strategy: Effective Content: Coursera
  • Getting Started with Vector Search and Embeddings: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok