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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Generative AI and its Impact on Cybersecurity

    Skills you'll gain: MITRE ATT&CK Framework, AI Security, Cyber Threat Intelligence, Cybersecurity, Threat Modeling, Threat Detection, Responsible AI, Artificial Intelligence, Anomaly Detection, Data Ethics

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Dataplex: Qwik Start - Console

    Skills you'll gain: Data Lakes, Google Cloud Platform, Data Management, Cloud Management, Cloud API, Data Infrastructure, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SAS

    Managing Machine Learning Models

    Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Model Evaluation, Machine Learning Software, Workflow Management, Predictive Modeling, Business Process, Governance Risk Management and Compliance, Continuous Monitoring, SAS (Software), Text Mining, R Programming, Scheduling

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Managing Hybrid & AI-Augmented Teams: The Future of Work

    Skills you'll gain: Responsible AI, Workplace inclusivity, Diversity and Inclusion, AI Enablement, AI Workflows, Organizational Leadership, Data Ethics, Team Leadership, Management Training And Development, Business Ethics, Innovation, Artificial Intelligence, Team Performance Management, Virtual Teams, Telecommuting, Adaptability, Ethical Standards And Conduct, Collaboration, Internal Communications, Culture Transformation

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Multimodal Use Cases with Gemini 1.5

    Skills you'll gain: Google Gemini, Image Analysis, LLM Application, Multimodal Prompts, Large Language Modeling, Text Mining, Google Cloud Platform, Computer Vision, Data Processing

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Value Creation with Dark Data

    Skills you'll gain: Data Transformation, Engineering Management, Data-Driven Decision-Making, Data Storytelling, Capacity Management, Data Analysis, Unstructured Data, Data Strategy, Data Management, Business Intelligence, Data Governance, Management Reporting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Financial & Technical Skills for Business Success

    Skills you'll gain: Spreadsheet Software, Financial Statements, Financial Statement Analysis, Financial Acumen, Excel Formulas, Microsoft Excel, Content Marketing, Balance Sheet, Profit and Loss (P&L) Management, Cash Flows, Registration, Web Servers

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Creating dynamic SQL derived tables with LookML and Liquid

    Skills you'll gain: Data Manipulation, Looker (Software), Data Analysis, SQL, Database Development, Query Languages, Google Cloud Platform

    Intermediate · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Using BigQuery Machine Learning for inference

    Skills you'll gain: Data Analysis, Analytics, Big Data, Applied Machine Learning, Machine Learning, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Octave for Machine Learning: Analyze & Visualize

    Skills you'll gain: Text Mining, Statistical Analysis, Data Visualization, Descriptive Statistics, Data Analysis, Computer Programming, Mathematical Software, Data Preprocessing, Data Manipulation, Linear Algebra, Software Installation

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Ищем популярные ключевые слова и хэштеги в Twitter

    Skills you'll gain: Keyword Research, Social Media Marketing, Social Media, Social Media Strategy, Regional Sales, Market Trend, Trend Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Teradata: Improving Analysis and Storage

    Skills you'll gain: Teradata SQL, SQL, Data Store, Database Design, Database Management, Relational Databases, Query Languages, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Generative AI and its Impact on Cybersecurity: Packt
  • Dataplex: Qwik Start - Console: Google Cloud
  • Managing Machine Learning Models: SAS
  • Managing Hybrid & AI-Augmented Teams: The Future of Work: Coursera
  • Multimodal Use Cases with Gemini 1.5: Google Cloud
  • Value Creation with Dark Data: Arizona State University
  • Financial & Technical Skills for Business Success: Packt
  • Creating dynamic SQL derived tables with LookML and Liquid: Google Cloud
  • Using BigQuery Machine Learning for inference: Google Cloud
  • Octave for Machine Learning: Analyze & Visualize: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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