Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Universidad de los Andes
Skills you'll gain: User Story, Version Control, Test Automation, Git (Version Control System), Software Testing, Software Architecture, Continuous Integration, Usability, Agile Software Development, Test Driven Development (TDD), Maintainability, Software Design, Agile Methodology, Web Content Accessibility Guidelines, Test Script Development, Acceptance Testing, Test Tools, Angular, Application Design, Software Design Patterns
Credit offered
Mastertrack · 6 - 12 Months

Google Cloud
Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Pipelines, AI Workflows, Big Data, Google Cloud Platform, Data Transformation, Data Visualization Software, SQL, Natural Language Processing
Beginner · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Systems Thinking, Unsupervised Learning, Deep Learning, Reinforcement Learning, Computer Vision, Natural Language Processing, Predictive Modeling, Data Visualization, Project Management Life Cycle, Time Series Analysis and Forecasting, MLOps (Machine Learning Operations), Logistic Regression, Verification And Validation, Marketing Analytics, Strategic Decision-Making, Cash Flows, Descriptive Analytics, Transfer Learning, Simulations
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Real Time Data, Google Cloud Platform, Extract, Transform, Load, Data Architecture, Managed Services, Data Collection, Cloud Services, Data Transformation
Intermediate · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Database Design, NoSQL, SQL, Data Ethics, Digital Transformation, Query Languages, Data Mining, Databases, Data Analysis, R Programming, Big Data, Data-Driven Decision-Making, Relational Databases, Predictive Analytics, Business Transformation, Organizational Strategy, Technology Strategies, Business Modeling
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Responsible AI, Model Evaluation, Artificial Intelligence, Applied Machine Learning, Data Analysis, Data Visualization Software, Machine Learning, Technical Documentation
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Google Cloud Platform, Big Data, Jupyter, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), SQL, Model Evaluation, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Lakes, Data Governance, Google Cloud Platform, Data Storage Technologies, Data Management, Data Warehousing, Data Architecture, Advanced Analytics, Cloud Storage, Big Data, Data Processing, Data Security, Applied Machine Learning, Open Source Technology
Intermediate · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Real-Time Operating Systems, Supervised Learning, Semantic Web, Unsupervised Learning, LLM Application, Cloud-Native Computing, Reinforcement Learning, Computer Vision, Natural Language Processing, Classification Algorithms, Biomedical Engineering, Site Reliability Engineering, Deep Learning, Project Closure, Data Visualization, Artificial Intelligence, Data Ethics, Cash Flows, Model Deployment, Probability & Statistics
Earn a degree
Degree · 1 - 4 Years

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Sustainable Business
Earn a degree
Degree · 1 - 4 Years

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Tableau Software, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Statistical Inference
Credit offered
Graduate Certificate · 6 - 12 Months