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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    U

    Universidade de São Paulo

    Marketing e vendas B2B: Fechando novos negócios

    Skills you'll gain: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software

    4.8
    Rating, 4.8 out of 5 stars
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    451 reviews

    Beginner · Course · 1 - 4 Weeks

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    A

    Alex Genadinik

    Instagram Marketing: Viral Algorithms Plus Instagram Ads

    Skills you'll gain: Instagram, Social Media, Social Media Strategy, Social Media Marketing, Marketing Automation, Paid media, Advertising, Content Creation, Target Audience, Drive Engagement

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Strategic SEO for Digital Marketing Success

    Skills you'll gain: Web Analytics and SEO, Technical Support, Extensible Markup Language (XML)

    4.5
    Rating, 4.5 out of 5 stars
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    15 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    U

    University of Colorado Boulder

    Marketing Strategy for Engineers and Technologists

    Skills you'll gain: Value Propositions, Social Media Marketing, Market Research, Social Media Strategy, Strategic Planning, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Modeling, Customer Analysis, Web Analytics and SEO, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Data Analytics in Sports Law and Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Business Analytics, Analytics, Data Management, Data-Driven Decision-Making, Scheduling, Community Outreach, Labor Relations, Event Marketing, Relationship Management, Data Analysis, Customer Engagement, Law, Regulation, and Compliance, Regulation and Legal Compliance

    4.7
    Rating, 4.7 out of 5 stars
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    45 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Artificial Intelligence in Social Media Analytics

    Skills you'll gain: Social Network Analysis, Machine Learning, Natural Language Processing, Text Mining, Network Analysis, Analytics, Data Preprocessing, Unstructured Data, Classification Algorithms, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create Impactful Marketing Videos using Canva

    Skills you'll gain: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Presentations, Marketing, Multimedia, Graphic Design

    4.3
    Rating, 4.3 out of 5 stars
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    39 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    M

    Microsoft

    Modern Data Warehouse Analytics in Microsoft Azure

    Skills you'll gain: Azure Synapse Analytics, Power BI, Databricks, Microsoft Azure, Cloud Services, Data Warehousing, Data Architecture, Cloud Storage, Databases, Data Lakes, Business Intelligence, Analytics, Big Data, Data Visualization Software, Data Integration, Data Processing, Data Pipelines, Data Visualization

    4.5
    Rating, 4.5 out of 5 stars
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    131 reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    Universidad Nacional Autónoma de México

    Marketing en redes sociales desde cero

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Digital Marketing, Content Creation, Brand Awareness, Marketing, Performance Analysis, Customer Engagement, Instagram, Marketing Strategies, Digital Content, Brand Strategy, TikTok, Facebook, Performance Metric, LinkedIn, Trend Analysis, Business Metrics

    Beginner · Course · 1 - 3 Months

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    G

    Google Cloud

    Introduction to Data Analytics on Google Cloud

    Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Big Data, Data Analysis, Google Cloud Platform, Analytics, Business Intelligence, Data Storage, Data Visualization Software, Dashboard, SQL, Data Warehousing

    4.6
    Rating, 4.6 out of 5 stars
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    13 reviews

    Beginner · Course · 1 - 3 Months

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    K

    Kennesaw State University

    AI for Marketing: SWOT Analysis

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, AI Enablement, Case Studies, Responsible AI, Analysis, Business Ethics, Ethical Standards And Conduct, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Marketing en Redes Sociales Proyecto Final

    Skills you'll gain: Performance Measurement, Social Media Strategy, Smart Goals, Social Media Campaigns, Social Media Marketing, Client Services, Key Performance Indicators (KPIs), B2B Sales, Active Listening, Marketing Strategies, Target Audience, Content Creation, Media Planning, Calendar Management

    4.5
    Rating, 4.5 out of 5 stars
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    102 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Marketing e vendas B2B: Fechando novos negócios: Universidade de São Paulo
  • Instagram Marketing: Viral Algorithms Plus Instagram Ads: Alex Genadinik
  • Strategic SEO for Digital Marketing Success: Skillshare
  • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
  • Data Analytics in Sports Law and Management: The State University of New York
  • Artificial Intelligence in Social Media Analytics: Johns Hopkins University
  • Create Impactful Marketing Videos using Canva: Coursera
  • Modern Data Warehouse Analytics in Microsoft Azure: Microsoft
  • Marketing en redes sociales desde cero: Universidad Nacional Autónoma de México
  • Introduction to Data Analytics on Google Cloud : Google Cloud

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Social Media Marketing (9)
Brand Management (7)

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