• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Set Smart Campaign Goals

    Skills you'll gain: Stakeholder Communications, Campaign Management, Smart Goals, Email Marketing, Marketing Effectiveness, Goal Setting, Strategic Marketing, Strategic Thinking, Performance Measurement, Business Metrics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Campaigns: Boost Your AI Visibility

    Skills you'll gain: Cross-Channel Marketing, Return On Investment, Marketing Budgets, Campaign Management, Marketing Channel, Data Presentation, Google Ads, Advertising Campaigns, Marketing Effectiveness, Performance marketing, Performance Analysis, Data-Driven Decision-Making, Budget Management, Lead Generation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The Data Scientist’s Toolbox

    Skills you'll gain: Rmarkdown, Version Control, Data Science, R (Software), GitHub, Data Literacy, Data Analysis, R Programming, Statistical Programming, Exploratory Data Analysis, Software Installation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Capstone: Retrieving, Processing, and Visualizing Data with Python

    Skills you'll gain: Data Processing, Data Visualization, Interactive Data Visualization, Data Cleansing, Data Collection, Data Visualization Software, Python Programming, Exploratory Data Analysis, Algorithms, Data Analysis, Web Scraping, Email Automation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Classification and Planned Experiments

    Skills you'll gain: Experimentation, Research Design, Statistical Modeling, Statistical Methods, Applied Machine Learning, Supervised Learning, Logistic Regression, Predictive Modeling, Statistical Programming, Statistical Analysis, Statistical Inference, Simulation and Simulation Software, Probability & Statistics, Data Science, Data Visualization, Simulations, Data Analysis, Data Analysis Software

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Data-Driven Decision Making in Account Management

    Skills you'll gain: Budget Management, Account Strategy, Financial Management, Key Performance Indicators (KPIs), Account Management, Data Quality, Budgeting, Customer Data Management, Customer Analysis, Data Integrity, Performance Analysis, Analytics, Performance Metric, Data-Driven Decision-Making, Strategic Decision-Making, Power BI, Customer Insights, Sales Strategy, Data Analysis, Financial Analysis

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    The fundamentals of hotel distribution

    Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics, Marketing Strategies, Web Design and Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize SQL: Build Fast Data Pipelines

    Skills you'll gain: Extract, Transform, Load, SQL, Data Transformation, Data Pipelines, Stored Procedure, Query Languages, Data Manipulation, Performance Tuning, Scripting, Database Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Advanced AWS Architecture, Scaling & Automation

    Skills you'll gain: Containerization, Docker (Software), Cloud Computing Architecture, Microservices, Amazon Redshift, Analytics, Cloud Infrastructure, Software Architecture, Systems Architecture, Redis, Event-Driven Programming

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Front-End Web Development With Replit AI - Vibe Coding

    Skills you'll gain: Vibe coding, Generative AI Agents, AI Workflows, Agentic systems, Email Automation, AI Orchestration, Search Engine Optimization, Inside Sales, Web Analytics, Prompt Engineering, Development Environment, Application Deployment, Front-End Web Development, Debugging

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Hotel Management: Distribution, Revenue and Demand Management

    Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Strategic Planning, Marketing Channel, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Healthcare Data for Patient Outcomes

    Skills you'll gain: Time Series Analysis and Forecasting, Anomaly Detection, Exploratory Data Analysis, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

1…99100101…451

In summary, here are 10 of our most popular marketing analytics courses

  • Set Smart Campaign Goals: Coursera
  • Optimize Campaigns: Boost Your AI Visibility: Coursera
  • The Data Scientist’s Toolbox: Johns Hopkins University
  • Capstone: Retrieving, Processing, and Visualizing Data with Python: University of Michigan
  • Classification and Planned Experiments: Arizona State University
  • Data-Driven Decision Making in Account Management: Microsoft
  • The fundamentals of hotel distribution: ESSEC Business School
  • Optimize SQL: Build Fast Data Pipelines: Coursera
  • Advanced AWS Architecture, Scaling & Automation: Packt
  • Front-End Web Development With Replit AI - Vibe Coding: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok