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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
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    DeepLearning.AI

    Natural Language Processing with Classification and Vector Spaces

    Skills you'll gain: Natural Language Processing, Supervised Learning, Embeddings, Dimensionality Reduction, Machine Learning Methods, Text Mining, Statistical Machine Learning, Classification Algorithms, Feature Engineering, Probability & Statistics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.6K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
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    Packt

    Mastering Customer Success

    Skills you'll gain: Customer Success Management, Crisis Management, Customer Relationship Building, Customer Retention, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Relationship Management, Customer Data Management, Employee Onboarding, Customer experience improvement, Company, Product, and Service Knowledge, Performance Metric, Business Metrics, Key Performance Indicators (KPIs), Account Management, Stakeholder Engagement, Operational Excellence, Product Knowledge, Customer Insights, Smart Goals

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    C

    Coursera

    Collaborate and Version Control Your AI Apps

    Skills you'll gain: User Story, Agile Methodology, Version Control, Persona (User Experience), Kanban Principles

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Executive Data Science

    Skills you'll gain: Data Quality, Exploratory Data Analysis, Employee Onboarding, Data Management, Statistical Reporting, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Project Management, Interviewing Skills, Data Science, Data-Driven Decision-Making, Data Strategy, Organizational Leadership, Team Management, Workflow Management, Analytical Skills, Leadership, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    I

    IESE Business School

    Introducción a la Contabilidad Financiera

    Skills you'll gain: Financial Statement Analysis, Income Statement, Financial Statements, Accounting, Balance Sheet, Financial Accounting, Accrual Accounting, General Accounting, Financial Analysis, Financial Reporting, Cash Flows, Business Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
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    A

    Alex Genadinik

    Converting Users Into Brand Advocates And Champions

    Skills you'll gain: Customer Advocacy, Brand Loyalty, Discussion Facilitation, Competitive Analysis, Loyalty Programs, Customer Engagement, Drive Engagement, Advocacy, Brand Awareness, Brand Strategy, Thought Leadership, Brand Marketing, Customer Relationship Building, Promotional Strategies, Customer experience strategy (CX)

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Drive Project Success with Clear Communication

    Skills you'll gain: Communication Planning, Project Documentation, Collaborative Software, Taking Meeting Minutes, Internal Communications, Accountability, Team Oriented, Stakeholder Communications, Meeting Facilitation, Document Management, Communication Strategies, Project Coordination, Workflow Management, Project Management, Communication, Stakeholder Engagement, Governance, Business Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
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    L

    Logical Operations

    Microsoft Excel for Office 365 (Desktop or Online): Part 3

    Skills you'll gain: Microsoft Excel, Excel Formulas, Excel Macros, Data Visualization, Consolidation, Forecasting, Spreadsheet Software, Microsoft 365, Microsoft Office, Pivot Tables And Charts, Data Sharing, Data Mapping, Productivity Software, Collaborative Software, Data Integration, Data Analysis, Data Entry, Document Management, Data Management, User Interface (UI)

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Introduction to Management Consulting

    Skills you'll gain: Consulting, Management Consulting, Business Consulting, Problem Solving, Analysis, Client Services, Business Analytics, Business Strategies, Decision Making, Change Management, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    C

    Coursera

    Lead Creative Brainstorms

    Skills you'll gain: Brainstorming, Meeting Facilitation, Team Building, Workplace inclusivity, Discussion Facilitation, Innovation, Creativity, Miro AI, Collaboration, Performance Analysis, Key Performance Indicators (KPIs), Cross-Functional Collaboration, Process Improvement, Digital Design, Digital Communications

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Research Report: Delivering Insights

    Skills you'll gain: Data Synthesis, Data Storytelling, Presentations, Marketing, Data Visualization Software, Market Research, Social Media Marketing, Microsoft PowerPoint, Advertising, Customer Insights, Data Analysis, Verbal Communication Skills, Target Audience, Strategic Marketing, Market Analysis, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    183 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Big Data Management and Optimization

    Skills you'll gain: Security Controls, Data Governance, Scalability, Metadata Management, Microsoft Azure, Performance Tuning, Disaster Recovery, Big Data, Data Security, Query Languages, Encryption, Identity and Access Management

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Natural Language Processing with Classification and Vector Spaces: DeepLearning.AI
  • Mastering Customer Success: Packt
  • Collaborate and Version Control Your AI Apps: Coursera
  • Executive Data Science: Johns Hopkins University
  • Introducción a la Contabilidad Financiera: IESE Business School
  • Converting Users Into Brand Advocates And Champions: Alex Genadinik
  • Drive Project Success with Clear Communication: Coursera
  • Microsoft Excel for Office 365 (Desktop or Online): Part 3: Logical Operations
  • Introduction to Management Consulting: Emory University
  • Lead Creative Brainstorms: Coursera

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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