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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Forecast Business Metrics: Uncover Value Drivers

    Skills you'll gain: Supervised Learning, Financial Forecasting, Forecasting, Applied Machine Learning, Predictive Modeling, Predictive Analytics, Model Evaluation, Business Analytics, Data-Driven Decision-Making, Data Presentation, Business Metrics, Performance Analysis, Regression Analysis, Feature Engineering, Data Science, Stakeholder Communications, Exploratory Data Analysis

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Master & Apply Advanced SAS Programming Techniques

    Skills you'll gain: Sampling (Statistics), SAS (Software), Data Integration, Statistical Programming, Statistical Methods, Data Manipulation, Data Processing, Data Management, SQL, Data Transformation, Data Governance, Transaction Processing, Version Control, Data Structures, File Management

    Intermediate · Course · 1 - 3 Months

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    Minnesota State University, Mankato

    Core Human Resources Functions and Strategic Impact

    Skills you'll gain: Human Capital, People Analytics, Performance Metric, Labor Compliance, People Development, Talent Acquisition, Recruitment Strategies, Employee Engagement, Business Ethics

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    애플리케이션에 맞는 Google Cloud 데이터베이스 선택하기

    Skills you'll gain: Vector Databases, Google Cloud Platform, Generative AI, Cloud Applications, Databases, Database Management Systems, NoSQL, Relational Databases, PostgreSQL, Transaction Processing, Analytics, Data Migration, Scalability

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Excel Skills for Data Analysis Foundations

    Skills you'll gain: Data Entry, Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Spreadsheet Software, Data Visualization Software, Dashboard, Data Analysis, Data Management, Business Analytics, Data Visualization, Exploratory Data Analysis, Productivity Software, Data Analysis Expressions (DAX), Data Presentation, Trend Analysis, Graphing, Decision Making, Data Manipulation, Debugging

    Beginner · Specialization · 1 - 3 Months

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    LearnQuest

    Virtual Selling

    Skills you'll gain: Sales, Sales Prospecting, Sales Training, Sales Strategy, Product Demonstration, Virtual Teams, Technical Sales, Sales Pipelines, Rapport Building, Sales Presentations, Relationship Building, Virtual Environment, Customer Engagement, Microsoft Teams, Consultative Selling, Global Marketing, Customer Relationship Building, Customer Relationship Management, Customer Success Management, Drive Engagement

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    IBM

    IBM UI/UX Designer

    Skills you'll gain: User Story, Information Architecture, UI/UX Research, User Research, User Interface and User Experience (UI/UX) Design, Design Thinking, User Experience, Agile Software Development, Scrum (Software Development), User Centered Design, Agile Methodology, Usability, Usability Testing, Responsive Web Design, User Interface (UI), Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
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    2.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Coursera

    Analyze Financial Data: Reconciliation Fast

    Skills you'll gain: Reconciliation, Financial Data, Financial Reporting, Financial Analysis, Variance Analysis, General Ledger, Financial Acumen, Data Analysis, Pivot Tables And Charts, Business Reporting, Analytical Skills, Spreadsheet Software, Data Validation, Profit and Loss (P&L) Management, Data Integrity, Data Warehousing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    SAS

    Getting Started with SAS Programming

    Skills you'll gain: SAS (Software), Data Import/Export, Data Validation, Data Access, Data Manipulation, Statistical Programming, Exploratory Data Analysis, Data Preprocessing, Data Analysis, SQL, Microsoft Excel, Descriptive Statistics

    4.8
    Rating, 4.8 out of 5 stars
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    3.2K reviews

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Create & Deploy Company Websites Using Apache & PHP

    Skills you'll gain: HTML and CSS, Web Design, UI Components, Web Analytics and SEO

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Dart Programming from Fundamentals to Advanced

    Skills you'll gain: Scalability, Application Design, Event-Driven Programming, Object Oriented Programming (OOP), Functional Design, Application Development, User Flows, Computer Programming, Integrated Development Environments, Software Architecture, Debugging, Mobile Development, Data Validation, Data Analysis

    Beginner · Specialization · 1 - 3 Months

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    Logical Operations

    SAP Crystal Reports 2020 Mastery

    Skills you'll gain: Data Presentation, Heat Maps, Geospatial Mapping, SQL, Data Visualization Software, Statistical Reporting, Statistical Visualization, Data Visualization, Plot (Graphics), Pivot Tables And Charts, Management Reporting, Business Reporting, Microsoft Access, Business Intelligence Software, Business Intelligence, Data Analysis Software, Data Analysis, Relational Databases, Query Languages, Microsoft Office

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Forecast Business Metrics: Uncover Value Drivers: Coursera
  • Master & Apply Advanced SAS Programming Techniques: EDUCBA
  • Core Human Resources Functions and Strategic Impact: Minnesota State University, Mankato
  • 애플리케이션에 맞는 Google Cloud 데이터베이스 선택하기: Google Cloud
  • Apply Excel Skills for Data Analysis Foundations: EDUCBA
  • Virtual Selling: LearnQuest
  • IBM UI/UX Designer: IBM
  • Analyze Financial Data: Reconciliation Fast: Coursera
  • Getting Started with SAS Programming: SAS
  • Create & Deploy Company Websites Using Apache & PHP: EDUCBA

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