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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    The Hong Kong University of Science and Technology

    AI Code Generation for Everyone

    Skills you'll gain: Prompt Engineering, Vibe coding, HTML and CSS, Generative AI, Web Development, Python Programming, Data Analysis, Artificial Intelligence, Data Science, Program Development, Simulations, Debugging

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Analyze Investment Banking, Markets & Asset Management

    Skills you'll gain: Derivatives, Futures Exchange, Investment Banking, Investment Management, Asset Management, Portfolio Risk, Financial Analysis, Risk Management, Financial Acumen, Financial Trading, Wealth Management, Financial Market, Investments, Financial Management, Securities Trading, Market Data, Return On Investment, Economic Development, Market Analysis, Financial Regulation

    Beginner · Specialization · 1 - 3 Months

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    Coursera

    Craft Canva Tiles

    Skills you'll gain: Canva (Software), Copywriting, Social Media Content, Content Creation, Social Media, Instagram, Marketing Materials, Brand Strategy, Storytelling, Branding, Graphic and Visual Design, Social Impact, Software Development Tools, Build Tools, Social Work, Time Management

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Analyze and Formulate Winning Business Strategies

    Skills you'll gain: Business Strategy, Contingency Planning, Business Planning, Organizational Strategy, Strategic Decision-Making, Competitive Analysis, Strategic Leadership, Business Analysis, Portfolio Management, Analysis, Market Analysis, Risk Analysis, Strategic Prioritization, Resource Allocation, Growth Strategies, Market Dynamics

    Beginner · Course · 1 - 3 Months

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    IE Business School

    Pricing Strategy

    Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Connect and Transform External Data Seamlessly

    Skills you'll gain: OAuth, JSON, Data Wrangling, Application Programming Interface (API), API Design, Application Security

    Intermediate · Course · 1 - 4 Weeks

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    Universitat Politècnica de València

    Fundamentos TIC para negocios: Aplicaciones empresariales

    Skills you'll gain: Business Systems, Business Software, Database Management Systems, Enterprise Resource Planning, Databases, Productivity Software, Information Technology, Microsoft Office, Information Systems, Web Applications, Operating Systems, Web Development, Management Information Systems, Web Servers, Collaborative Software, Computer Systems, Customer Relationship Management, Computer Networking, Supply Chain Management, Spreadsheet Software

    Beginner · Course · 1 - 3 Months

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    Logical Operations

    Microsoft Office Excel 2021-2024: Part 2

    Skills you'll gain: Data Presentation, Data Visualization Software, Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Business Intelligence, Excel Formulas, Business Analytics, Data Analysis, Data Entry, Microsoft Office, Data Compilation, Microsoft 365, Data Manipulation, Productivity Software, Data Management, Document Management, User Interface (UI)

    Mixed · Course · 1 - 3 Months

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    AI CERTs

    Sales with AI

    Skills you'll gain: Responsible AI, Sales Strategy, Sales Management, Sales Development, Sales, Sales Process, Sales Pipelines, Customer Relationship Management, AI Enablement, B2B Sales, AI Personalization, Sales Presentation, Lead Generation, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Data-Driven Decision-Making, Generative AI Agents, Forecasting

    Intermediate · Course · 1 - 3 Months

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    Microsoft

    Efficient Workflows and Sales Operations

    Skills you'll gain: Microsoft Copilot, Sales Process, Sales Enablement, Data Security, Email Automation, Business Process Automation, Sales Management, Automation, AI Enablement, Process Improvement, Workflow Management, Operational Efficiency, Data Integration, Business Workflow Analysis, Continuous Improvement Process, Scheduling, Performance Measurement, Quality Control

    Advanced · Course · 1 - 4 Weeks

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    Alex Genadinik

    Sales: Understand Subtle Buying Signals To Close More Deals

    Skills you'll gain: Closing (Sales), Consultative Selling, Selling Techniques, Active Listening, Customer Relationship Building, Sales Process, Sales Strategy, Non-Verbal Communication, Overcoming Objections, Rapport Building, Interpersonal Communications, Consumer Behaviour

    Mixed · Course · 1 - 4 Weeks

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    Imperial College London

    Statistical Analysis with R for Public Health

    Skills you'll gain: Logistic Regression, Analytical Skills, Correlation Analysis, Regression Analysis, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Data Analysis, R Programming, Descriptive Statistics, Statistical Modeling, Biostatistics, Model Evaluation, Exploratory Data Analysis, Statistical Analysis, R (Software), Statistics, Statistical Methods, Data Wrangling, Public Health

    4.7
    Rating, 4.7 out of 5 stars
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    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI Code Generation for Everyone: The Hong Kong University of Science and Technology
  • Analyze Investment Banking, Markets & Asset Management: EDUCBA
  • Craft Canva Tiles: Coursera
  • Analyze and Formulate Winning Business Strategies: EDUCBA
  • Pricing Strategy: IE Business School
  • Connect and Transform External Data Seamlessly: Coursera
  • Fundamentos TIC para negocios: Aplicaciones empresariales: Universitat Politècnica de València
  • Microsoft Office Excel 2021-2024: Part 2: Logical Operations
  • Sales with AI: AI CERTs
  • Efficient Workflows and Sales Operations: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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