• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Programa Especializado en Gerencia de Proyectos Complejos

    Skills you'll gain: Project Scoping, Scope Management, Feasibility Studies, Work Breakdown Structure, Project Estimation, Project Management Life Cycle, Cost Estimation, Requirements Management, Project Schedules, Case Studies, Project Management, Project Management Institute (PMI) Methodology, Project Risk Management, Project Portfolio Management, Strategic Planning, Project Design, Crisis Management, Project Controls, Earned Value Management, Problem Management

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Communication in the 21st Century Workplace

    Skills you'll gain: Communication, Business Communication, Intercultural Competence, Teamwork, Professional Development, Telecommuting, Adaptability, Self-Awareness, Demography

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Global Trends for Business and Society

    Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, Socioeconomics, Global Marketing, Social Sciences, Systems Thinking, Cultural Diversity, Political Sciences, Financial Systems, Economics, Business Economics, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    924 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Patent Law

    Skills you'll gain: Intellectual Property, Legal Strategy, Legal Risk, Regulation and Legal Compliance, Case Studies, Business Requirements, Case Law, Business Strategy, Innovation, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    317 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESSEC Business School

    L'avenir de la décision : connaître et agir en complexité

    Skills you'll gain: Decision Making, Complex Problem Solving, Risk Management, Systems Thinking, Strategic Decision-Making, Forecasting, Business Management, Organizational Structure, Socioeconomics, Economics, Policy, and Social Studies, Human Development, Cultural Diversity, Organizational Effectiveness, Business, Informatics, Education and Training, Marketing, Information Technology, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    387 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Data for Business Analysts Using Microsoft Excel

    Skills you'll gain: Excel Formulas, Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Data Presentation, Business Metrics, Data Cleansing, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    334 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Introduction to Responsible AI

    Skills you'll gain: Responsible AI, Data Ethics, Artificial Intelligence, AI Product Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    949 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Strategic Leadership in Hospitality

    Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Hospitality Services, Capital Expenditure, Social Media Campaigns, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    119 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics: Communicating with Data

    Skills you'll gain: Data Storytelling, Data Visualization, Data Literacy, Infographics, Data Collection, Data Quality, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Analytics, Data Analysis, Communication, Digital Marketing, Health Care

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    650 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    CertNexus Certified Ethical Emerging Technologist

    Skills you'll gain: Crisis Management, Data Ethics, Governance, Business Ethics, Responsible AI, Media Relations, Strategic Thinking, Communication Strategies, Business Leadership, Accountability, Ethical Standards And Conduct, Emerging Technologies, Organizational Leadership, Public Relations, Operational Risk, Risk Management, Communication, Leadership, Learning Strategies, Test Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    607 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    Keller Williams

    The Principles of Real Estate

    Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Database Management, Sales Process, Client Services, Sales Prospecting, Prioritization, Goal Setting, Market Data, Market Analysis, Calendar Management, Market Trend, Compensation Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    158 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Introduction to Digital Transformation Part 1

    Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Competitive Analysis, Technology Strategies, Data Strategy, Business Technologies, Emerging Technologies, Business Solutions, Innovation, Business Strategy, Business Economics, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    466 reviews

    Beginner · Course · 1 - 4 Weeks

1…130131132…414

In summary, here are 10 of our most popular marketing strategy courses

  • Programa Especializado en Gerencia de Proyectos Complejos: Universidad de los Andes
  • Communication in the 21st Century Workplace: University of California, Irvine
  • Global Trends for Business and Society: University of Pennsylvania
  • Patent Law: University of Pennsylvania
  • L'avenir de la décision : connaître et agir en complexité: ESSEC Business School
  • Data for Business Analysts Using Microsoft Excel: Microsoft
  • Introduction to Responsible AI: Google Cloud
  • Strategic Leadership in Hospitality: Starweaver
  • Introduction to Business Analytics: Communicating with Data : University of Illinois Urbana-Champaign
  • CertNexus Certified Ethical Emerging Technologist: CertNexus

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok