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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Digital Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Paid media, Keyword Research, Marketing Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Storyboard using Canva

    Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Graphical Tools, Animations, Content Creation, Graphic Design, Design and Product, Business, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    206 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Web Design: Wireframes to Prototypes

    Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, Responsive Web Design, Web Design, User Experience Design, Prototyping, Web Language, Graphic and Visual Design, HTML and CSS, Design Reviews, Typography

    4.9
    Rating, 4.9 out of 5 stars
    ·
    909 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Bioinformatic Methods I

    Skills you'll gain: Biostatistics, Life Sciences, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Customer Success

    Skills you'll gain: Prompt Engineering, Customer Retention, Customer Acquisition Management, User Feedback, Responsible AI, Customer Service, Customer experience strategy (CX), Customer Success Management, Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    301 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Big Data, Artificial Intelligence, and Ethics

    Skills you'll gain: Data Ethics, Artificial Intelligence, Research, Natural Language Processing, Big Data, AI Enablement, Research Methodologies, Social Sciences, Applied Machine Learning, Responsible AI, Analytics, Machine Learning, Data Mining, Ethical Standards And Conduct, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    706 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Google SEO Capstone Project

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Competitive Analysis, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    494 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Unlock Powerful Automation and Analysis with Power Platform

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, No-Code Development, Data Visualization, Data Integration, Interactive Data Visualization, Microsoft 365, Business Intelligence, Business Process Automation, Application Development, Data Analysis, Performance Analysis, Generative AI Agents, Application Design, Automation, Data Security, Business Process, Microsoft Teams

    4.3
    Rating, 4.3 out of 5 stars
    ·
    320 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Corporate Strategy

    Skills you'll gain: Corporate Strategy, Stakeholder Management, Strategic Decision-Making, Mergers & Acquisitions, Corporate Sustainability, Business Strategy, Global Marketing, Strategic Thinking, Governance, Business, Strategic Partnership, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Corporate Finance, New Business Development, Business Valuation, Value Propositions, Competitive Analysis, Growth Strategies, International Finance

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategy Formulation

    Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Strategic Leadership, Strategic Planning, Market Analysis, Global Marketing, Market Opportunities, Value Propositions, Market Dynamics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Business Statistics and Analysis Capstone

    Skills you'll gain: Business Analytics, Statistical Methods, Statistical Analysis, Data Analysis, Data Presentation, Statistical Reporting, Analytical Skills, Technical Communication, Predictive Analytics, Exploratory Data Analysis, Regression Analysis, Microsoft Excel

    4.7
    Rating, 4.7 out of 5 stars
    ·
    441 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Data Visualization in Excel

    Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Data Visualization Software, Data Visualization, Interactive Data Visualization, Spreadsheet Software, Dashboard, Microsoft Excel, Excel Macros, Infographics, Excel Formulas, Data Analysis, Forecasting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Digital Advertising: SkillUp
  • Create a Storyboard using Canva: Coursera
  • Web Design: Wireframes to Prototypes: California Institute of the Arts
  • Bioinformatic Methods I: University of Toronto
  • AI-Powered Customer Success: Coursera
  • Big Data, Artificial Intelligence, and Ethics: University of California, Davis
  • Google SEO Capstone Project: University of California, Davis
  • Unlock Powerful Automation and Analysis with Power Platform: Microsoft
  • Corporate Strategy: University of Illinois Urbana-Champaign
  • Strategy Formulation: Copenhagen Business School

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Analytics (13)
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Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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