• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    B

    Berklee

    Electronic Music Production

    Skills you'll gain: Musical Composition, Music Performance, Music, Media Production, Music Theory, Instrumental Music, File Management, Performing Arts, Post-Production, Creativity, Digital Signal Processing, Electronic Media, Editing, Design Software, Peer Review, Automation, Patch Management, Technical Support, System Configuration, System Requirements

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Data-Driven Decision Making in Account Management

    Skills you'll gain: Account Strategy, Financial Management, Financial Data, Key Performance Indicators (KPIs), Account Management, Data Quality, Budgeting, Customer Data Management, Customer Analysis, Data Integrity, Performance Analysis, Analytics, Data-Driven Decision-Making, Strategic Decision-Making, Power BI, Sales Strategy, Data Analysis, Data Management, AI Enablement, Microsoft Excel

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Strategies for Scaling and Optimizing Content

    Skills you'll gain: Content Performance Analysis, Key Performance Indicators (KPIs), Search Engine Optimization, Content Strategy, Keyword Research, Content Creation, Web Analytics and SEO, Scalability, Content Management, Strategic Partnership, AI Enablement, Automation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Foundations of Internal Auditing and Organizational Risk

    Skills you'll gain: Audit Planning, Internal Auditing, Audit Working Papers, Internal Controls, Stakeholder Communications, Auditors Report, Governance Risk Management and Compliance, Report Writing, Internal Communications, Continuous Improvement Process, Environmental Social And Corporate Governance (ESG), Strategic Communication, Governance, Stakeholder Management, Risk Analysis, Operational Risk, Risk Management, Benchmarking, Business Ethics, Fraud detection

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    International Communication and East Asian Affairs (3)

    Skills you'll gain: Journalism, Large Language Modeling, Media and Communications, AI Security, Electronic Media, Storytelling, Responsible AI, International Relations, digital literacy, Writing, Natural Language Processing, Digital Communications

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Communicate in Tasks

    Skills you'll gain: Project Management, Project Management Software, Project Coordination, Strategic Communication, Communication, Internal Communications, Team Oriented, Proactivity

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Match Teacher Residency

    Учительський коучинг: сприяння розвитку сталих змін

    Skills you'll gain: Growth Mindedness, Constructive Feedback, Train The Trainer, Education and Training, Coaching, Optimism, Teaching, Pedagogy, Lifelong Learning, Instructional Strategies, Classroom Management, Open Mindset, Verbal Communication Skills, Goal Setting, Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    How to Setup Facebook Messenger for a Business

    Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Marketing, Customer Communications Management, Business Correspondence, Drive Engagement, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Read GA4 Traffic

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The State University of New York

    International Cyber Conflicts

    Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Governance, Network Infrastructure, Conflict Management, Security Management, Political Sciences, Media and Communications, Psychology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    L

    Logical Operations

    Customer Service

    Skills you'll gain: Customer Service, Customer Relationship Building, Customer Support, Customer experience improvement, Customer Complaint Resolution, Customer Retention, Customer Engagement, Greeting Customers, Communication, Interpersonal Communications, Telephone Skills, Active Listening, Conflict Management, De-escalation Techniques, Crisis Management, Crisis Intervention

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    B

    Board Infinity

    Strategic Brand Management: Storytelling & Positioning

    Beginner · Course · 1 - 4 Weeks

1…157158159…491

In summary, here are 10 of our most popular social media marketing courses

  • Electronic Music Production: Berklee
  • Data-Driven Decision Making in Account Management: Microsoft
  • Strategies for Scaling and Optimizing Content : University of California, Davis
  • Foundations of Internal Auditing and Organizational Risk: University of Illinois Urbana-Champaign
  • International Communication and East Asian Affairs (3): National Taiwan University
  • Communicate in Tasks: Coursera
  • Учительський коучинг: сприяння розвитку сталих змін: Match Teacher Residency
  • How to Setup Facebook Messenger for a Business: Coursera
  • Read GA4 Traffic: Coursera
  • International Cyber Conflicts: The State University of New York

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok