• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    E

    Edureka

    Fundamentals of Data Governance

    Skills you'll gain: Data Governance, Governance, Data Management, Compliance Management, Data Architecture, General Data Protection Regulation (GDPR), Data Strategy, Regulatory Compliance, Data Security, Cloud Security, Metadata Management, Information Management, Regulatory Requirements, Data Integrity, Data Quality, Data Access, Cloud Computing, Risk Management

    4
    Rating, 4 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yonsei University

    Deep Learning for Business

    Skills you'll gain: Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Artificial Neural Networks, Convolutional Neural Networks, Recurrent Neural Networks (RNNs), Technology Strategies, Business Strategy, Natural Language Processing, Artificial Intelligence, Machine Learning, Reinforcement Learning, Unsupervised Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    687 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Market Analysis, Business Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis, Financial Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    244 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    China’s Economic Transformation Part 1: Economic Reform and Growth in China

    Skills you'll gain: International Relations, Economic Development, International Finance, World History, Fiscal Management, Economics, Financial Systems, Global Marketing, Economics, Policy, and Social Studies, Governance, Banking, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    204 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Enablement

    Skills you'll gain: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales, Sales Process, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Customer Engagement, Content Creation, Service Level Agreement

    2.9
    Rating, 2.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Cybersecurity and the Internet of Things

    Skills you'll gain: Internet Of Things, Cybersecurity, Cyber Security Strategy, Cyber Security Policies, Mobile Security, Security Awareness, Wireless Networks, Information Privacy, Data Security, Emerging Technologies, Vulnerability Assessments

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Economía y Finanzas de Empresas

    Skills you'll gain: Business Economics, Market Dynamics, Economics, Economic Development, Business, Market Analysis, Public Policies, International Finance, Market Trend, Consumer Behaviour, Policy Analysis, Supply And Demand, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    550 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain and Business

    Skills you'll gain: Intellectual Property, Blockchain, Business Transformation, Business Leadership, Governance, Strategic Leadership, FinTech, Technology Strategies, Corporate Sustainability, Business, Business Modeling, Business Strategy, Emerging Technologies, New Business Development, Innovation, Organizational Structure, Cyber Governance, Business Technologies, Data Governance, Executive Presence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    426 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Developing a Systems Mindset

    Skills you'll gain: Systems Thinking, Cross-Functional Collaboration, Project Planning, Business Systems Analysis, Strategic Leadership, Team Leadership, Business Leadership, Community Development, Stakeholder Analysis, Cultural Responsiveness, Project Management, Organizational Strategy, Relationship Building, Root Cause Analysis, Communication Strategies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    176 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Excellence

    Skills you'll gain: Supply Chain Management, Supply Chain Systems, Cash Flows, Business Metrics, Logistics Management, Inventory Management System, Working Capital, Project Implementation, Financial Analysis, Financial Statements, Emerging Technologies

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    493 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Маркетинг в цифровом мире

    Skills you'll gain: MarTech, Marketing, Product Promotion, Marketing Strategies, Marketing Channel, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Price Negotiation, Innovation, Empowerment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Customer Value, Acquisition, and Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Engagement, Marketing Strategies, Return On Investment, Growth Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

1…163164165…415

In summary, here are 10 of our most popular marketing strategy courses

  • Fundamentals of Data Governance: Edureka
  • Deep Learning for Business: Yonsei University
  • Business Intelligence and Competitive Analysis: Rutgers the State University of New Jersey
  • China’s Economic Transformation Part 1: Economic Reform and Growth in China: The Hong Kong University of Science and Technology
  • Sales Enablement: HubSpot Academy
  • Cybersecurity and the Internet of Things: Kennesaw State University
  • Economía y Finanzas de Empresas: Universidad de Palermo
  • Blockchain and Business: INSEAD
  • Developing a Systems Mindset: University of Colorado Boulder
  • Supply Chain Excellence: Rutgers the State University of New Jersey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok