Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

New York Institute of Finance
Skills you'll gain: Working Capital, Supply Chain Management, Supply Chain Systems, Supply Chain, Cash Flows, Blockchain, Cash Management, FinTech, Commercial Banking, Supplier Management, Payment Systems, Performance Measurement, Financial Systems, Finance
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Generative AI Agents, Data Integration, Business Solutions, Customer experience strategy (CX), Strategic Thinking, Data Strategy, Innovation, Performance Analysis, Performance Measurement, Business Analysis, Project Risk Management, Solution Design, Business Strategies, Business Transformation, Prompt Engineering, Business Process Management, Decision Making
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Campaign Management, Google Ads, LinkedIn, Bidding, Facebook, Keyword Research, Pay Per Click Advertising, Performance marketing, Advertising Campaigns, Social Media Campaigns, Pinterest, Search Engine Marketing, Social Media, Paid media, Online Advertising, Lead Generation, Marketing, TikTok, Advertising, Digital Advertising
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Inventory Control, Inventory Management, Operations Management, Supply Chain Management, Microsoft Excel, Supply Chain Planning, Order Management, Warehouse Management, Demand Planning, Logistics Management, Excel Formulas, Service Level, Operations, Data Management, Customer Data Management, Forecasting, Statistical Analysis, Stakeholder Engagement, Probability Distribution
Intermediate · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Regression Analysis, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Modeling, Statistical Hypothesis Testing, Design Strategies, Sampling (Statistics), Probability & Statistics, Mathematical Modeling, Analysis, Model Evaluation, Data Transformation, Descriptive Statistics, Probability Distribution, Variance Analysis, Data Analysis
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, Graphic Design, Marketing, User Accounts, Business
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Auditing, Internal Controls, External Auditing, Financial Auditing, Generally Accepted Auditing Standards, Audit Planning, Internal Auditing, Risk Analysis, Financial Controls, Fraud detection, Verification And Validation, Business Risk Management, Business Strategy, Risk Management, Probability & Statistics
Build toward a degree
Intermediate · Course · 1 - 3 Months

Universidad Austral
Skills you'll gain: Google Ads, Content Performance Analysis, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Performance marketing, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Media Planning, Bidding, Target Audience
Beginner · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Organizational Strategy, Strategic Planning, Business Planning, Quality Management, Strategic Leadership, Performance Measurement, Key Performance Indicators (KPIs), Business Strategy, Performance Analysis, Organizational Effectiveness, Business Metrics, Continuous Improvement Process, Smart Goals, Goal Setting
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Market Dynamics, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Marketing Strategies, Market Trend, Consumer Behaviour, Focus Group, Trend Analysis, Competitive Analysis, Strategic Decision-Making
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Competitive Analysis, Business Strategy, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Market Research, New Product Development, Innovation
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Prompt Engineering, Responsible AI, Google Gemini, Generative AI, Google Cloud Platform, AI Workflows, Google Workspace, AI Enablement, AI Orchestration, AI Product Strategy, AI Security, Agentic Workflows, Large Language Modeling, Strategic Planning, Artificial Intelligence, Unstructured Data, Cloud Platforms, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, Collaboration
Beginner · Specialization · 3 - 6 Months