Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
University of Illinois Urbana-Champaign
Skills you'll gain: Data Governance, Accounting, Data Management, Internal Controls, Internal Auditing, Control Objectives for Information and Related Technology (COBIT), Auditing, Financial Auditing, Fraud detection, Data Quality, Accounting Software, Data Integrity, Pandas (Python Package), Emerging Technologies, Data Analysis, Analytics, Automation, GitHub, Python Programming, Natural Language Processing
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Workforce Planning, Job Analysis, Human Resource Strategy, Human Resources, Workforce Management, Google Sheets, Consolidation, Talent Acquisition, Compensation Analysis, Recruitment, Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: User Story, Requirements Elicitation, Requirements Management, Business Requirements, Requirements Analysis, Verification And Validation, Functional Specification, User Acceptance Testing (UAT), Stakeholder Communications, Process Mapping, Interviewing Skills, Active Listening
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Value Propositions, Business Strategy, Innovation, Strategic Marketing, Customer Insights, New Product Development, Entrepreneurship, Continuous Improvement Process, Competitive Analysis, Case Studies, Problem Solving, Critical Thinking
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Digital Transformation, Supply Chain Management, E-Commerce, Analytics, Business Technologies, Descriptive Analytics, Customer Demand Planning, Customer experience strategy (CX), Predictive Analytics, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Management Accounting, Cost Accounting, Accounting, Budgeting, Cash Flows, Financial Statements, Financial Reporting, Financial Analysis, Income Statement, Balance Sheet, Financial Planning, Business Planning, Organizational Strategy
Beginner · Course · 1 - 4 Weeks

Institute for the Future
Skills you'll gain: Visionary, Strategic Planning, Action Oriented, Planning, Community Organizing, Strategic Thinking, Optimism, Social Impact, Creative Thinking, Systems Thinking, Innovation, Persuasive Communication, Creativity, Leadership, Storytelling
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Personalized Service, Editing, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Large Language Modeling, Project Planning, ChatGPT, Risk Analysis, Timelines, Project Risk Management, Performance Metric, Project Schedules, Project Management, Prompt Engineering, Key Performance Indicators (KPIs), Smart Goals, Work Breakdown Structure, Generative AI, Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Video Editing, Social Media Content, Social Media, Instagram, Social Media Marketing, Social Media Management, Facebook, Content Creation, Advertising, Animations, Graphic Design, Graphic and Visual Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

AI Business School
Skills you'll gain: Generative AI, AI Enablement, Responsible AI, Sales Enablement, Risk Management, Sales, Artificial Intelligence, Sales Strategy, Digital Transformation, Innovation, Automation
Beginner · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Value-Based Care, Health Informatics, Business Analytics, Health Information Management and Medical Records, Analytics, Patient Safety, Health Care, Patient-centered Care, Statistical Analysis, Quantitative Research, Performance Measurement, Data Analysis, Data-Driven Decision-Making, Descriptive Analytics, Organizational Strategy, Risk Analysis, Peer Review, Strategic Thinking, Data Management, Systems Thinking
Beginner · Course · 1 - 4 Weeks