Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Vanderbilt University
Skills you'll gain: Data Storytelling, Data Presentation, Data Synthesis, Microsoft Excel, Infographics, Data Visualization, Data Analysis, Data Cleansing, ChatGPT, Data Integration, Data Transformation, Data Validation, Exploratory Data Analysis, Prompt Engineering, LLM Application, Data Quality, Generative AI
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Business Intelligence, Decision Support Systems, Data Visualization, Performance Measurement, Data Warehousing, Operational Performance Management, MicroStrategy, Business Analytics, Dashboard, Key Performance Indicators (KPIs), Competitive Intelligence, Performance Analysis, Data Mart, Business Strategies, Business Reporting, Ad Hoc Analysis, Data Analysis, Decision Making
Mixed · Course · 1 - 3 Months

Splunk Inc.
Skills you'll gain: Splunk, Data Visualization Software, Dashboard, Security Information and Event Management (SIEM), Ad Hoc Reporting, Business Intelligence, Data Analysis, Data Processing, Big Data, Data Science, Data Transformation, Query Languages, Analysis, Incident Response, Business Analysis
Beginner · Course · 1 - 3 Months

Imperial College London
Skills you'll gain: Epidemiology, Public Health, Infectious Diseases, Community Health, Economics, Policy, and Social Studies, Health Systems, Socioeconomics, Health Policy, Emergency Response, Patient Evaluation, Immunology, Diagnostic Tests, Microbiology, Media and Communications, Molecular Biology, Pathology
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Data Mining, Anomaly Detection, Unsupervised Learning, Data Warehousing, Supervised Learning, Data Pipelines, Data Preprocessing, Classification Algorithms, Data Modeling, Decision Tree Learning, Data Management, Machine Learning Algorithms, Data Cleansing, Model Evaluation, Exploratory Data Analysis, Analysis, Machine Learning, Big Data, Analytical Skills, Data Analysis
Build toward a degree
Intermediate · Specialization · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Keyword Research, Search Engine Optimization, Content Creation, Competitive Analysis, Web Analytics and SEO, Data Ethics, Search Engine Marketing, ChatGPT, Content Performance Analysis, Artificial Intelligence, Marketing, Marketing Materials, Business Strategy, Digital Marketing, Marketing Strategy and Techniques, Digital Media Strategy, Content Marketing, Market Research, Business Ethics, Product Strategy
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Microsoft Excel, Financial Analysis, Regression Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Digital Transformation, Cloud Computing Architecture, SAP S/4HANA, Cloud Computing, System Design and Implementation, SAP Applications, Cybersecurity, ABAP RESTful Programming Model (RAP), Software As A Service, Enterprise Architecture, Enterprise Resource Planning, Analytics, Business Technologies, Customer experience strategy (CX), Data Science, Microservices, Business Analysis, Application Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media
Beginner · Course · 1 - 4 Weeks

Wesleyan University
Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Model Evaluation, Random Forest Algorithm, Applied Machine Learning, Predictive Analytics, Unsupervised Learning, Machine Learning Algorithms, Machine Learning, Data Analysis, Data Mining, Feature Engineering, Exploratory Data Analysis, Regression Analysis, Statistical Analysis, Python Programming
Mixed · Course · 1 - 4 Weeks

The University of Melbourne
Skills you'll gain: Financial Systems, Capital Markets, Market Liquidity, Financial Market, Corporate Finance, International Finance, Financial Regulation, Market Dynamics, Market Analysis, Governance, Risk Management, Economic Development
Mixed · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Consulting, Management Consulting, Business Consulting, Benchmarking, Microsoft Excel, Business Research, Analysis, Market Research, Competitive Analysis, Market Analysis, Data Modeling, Supply Chain, Interviewing Skills, Trend Analysis, Business Strategy
Beginner · Course · 1 - 3 Months