• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Global Disease Masterclass

    Skills you'll gain: Infectious Diseases, Epidemiology, Public Health and Disease Prevention, Public Health, Health Disparities, Cardiology, Social Determinants Of Health, Chronic Diseases, Microbiology, Health Care, Community Health, Health Education, Health Systems, Socioeconomics, Preventative Care, Health Policy, Health Assessment, Trend Analysis, Immunology, Medical Science and Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    334 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Creating Engaging Content for Facebook

    Skills you'll gain: Content Performance Analysis, Social Media Campaigns, Drive Engagement, Video Production, Photo/Video Production and Technology, Workflow Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Alberta

    Science Literacy

    Skills you'll gain: Scientific Methods, Research Methodologies, Research, Research Design, Deductive Reasoning, Peer Review, Media and Communications, Correlation Analysis, Statistical Analysis, Probability & Statistics, Cultural Diversity, Descriptive Statistics, Communication

    4.3
    Rating, 4.3 out of 5 stars
    ·
    283 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Preparar Atividades PhET para Educação STEM

    Skills you'll gain: Mathematics Education, Design Reviews, Simulations, Interactive Design, Design Thinking, Experimentation, Chemistry, Physics, Biology

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Organisational behaviour: Know your people

    Skills you'll gain: People Management, Diversity and Inclusion, Organizational Leadership, Leadership and Management, Team Building, Team Management, Leadership, Intercultural Competence, People Development, Industrial and Organizational Psychology, Cultural Diversity, Innovation, Conflict Management, Employee Engagement, Empathy & Emotional Intelligence, Decision Making, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Professional IQ: Preventing and Solving Problems at Work

    Skills you'll gain: Active Listening, Influencing, Negotiation, Leadership, Professional Development, Social Skills, Personal Development, Conflict Management, Decision Making, Persuasive Communication, Relationship Building, Business Ethics, Professionalism, Leadership Development, Communication, Ethical Standards And Conduct, Interpersonal Communications, Empathy, Business Leadership, Initiative and Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    142 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SAP

    Foundations of Business Analysis

    Skills you'll gain: Stakeholder Management, Business Analysis, SAP Signavio, Business Systems Analysis, SAP Analytics Cloud, SAP Applications, Systems Analysis, Stakeholder Analysis, Business Process Modeling, Business Requirements, ChatGPT, Requirements Analysis, Strategic Thinking, Organizational Strategy, LLM Application, Agile Methodology, Communication, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    116 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    사람, 기술, 모빌리티의 미래

    Skills you'll gain: Social Sciences, Automation, Economics, Policy, and Social Studies, Social Impact, Socioeconomics, Electric Power Systems, Transportation Operations, Health Equity, Policy Analysis, Emerging Technologies, Environmental Issue, Sustainable Development, Climate Change Mitigation, Augmented and Virtual Reality (AR/VR), Diversity Equity and Inclusion Initiatives, Artificial Intelligence

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Generative AI Essentials: Overview and Impact

    Skills you'll gain: Generative AI, ChatGPT, Large Language Modeling, Prompt Engineering, Responsible AI, Data Ethics, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Social Impact, Business Economics, Culture, Business Ethics, Law, Regulation, and Compliance, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    328 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    P

    Politecnico di Milano

    Gender-based violence: how to become an active bystander

    Skills you'll gain: De-escalation Techniques, Diversity Training, Diversity Equity and Inclusion Initiatives, Crisis Intervention, Cultural Sensitivity, digital literacy

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    K

    Koç University

    Etkili Konuşma (Effective Speaking)

    Skills you'll gain: Oral Expression, Verbal Communication Skills, Public Speaking, Communication, Language Competency, Emotional Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    438 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    真格—北大在线创业课堂

    Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Marketing, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Business Writing, Business Development, Business Valuation, Proposal Development, Business Strategy, Commercial Laws, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    181 reviews

    Mixed · Course · 1 - 4 Weeks

1…249250251…495

In summary, here are 10 of our most popular social media marketing courses

  • Global Disease Masterclass: Imperial College London
  • Creating Engaging Content for Facebook: Coursera
  • Science Literacy : University of Alberta
  • Preparar Atividades PhET para Educação STEM: University of Colorado Boulder
  • Organisational behaviour: Know your people: Macquarie University
  • Professional IQ: Preventing and Solving Problems at Work: University of Illinois Urbana-Champaign
  • Foundations of Business Analysis: SAP
  • 사람, 기술, 모빌리티의 미래: University of Michigan
  • Generative AI Essentials: Overview and Impact: University of Michigan
  • Gender-based violence: how to become an active bystander: Politecnico di Milano

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok