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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universitat Autònoma de Barcelona

    Interacción social y cultura organizacional

    Skills you'll gain: Organizational Development, Organizational Structure, Qualitative Research, Organizational Effectiveness, Industrial and Organizational Psychology, Organizational Change, Culture, Behavior Management, Psychosocial Assessments, Employee Engagement, Research Methodologies, Leadership, Sustainable Development, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing Science e Estratégia de Marketing

    Skills you'll gain: Strategic Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Marketing Analytics, Target Market, Customer Insights, Data-Driven Decision-Making, Value Propositions, Market Data

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Media Digital untuk Hasil Kesehatan

    Skills you'll gain: Digital Media Strategy, Health Promotion, Surveys, Program Evaluation, Behavioral Health, Driving engagement, Digital Communications, Persuasive Communication, Public Health, Instagram, Facebook, Data Collection

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Foundations of marketing analytics

    Skills you'll gain: Marketing Analytics, Customer Analysis, Business Marketing, Business Analytics, Customer Insights, R Programming, Data-Driven Decision-Making, Data Analysis Software, Target Market, Statistical Analysis, Statistical Modeling, Predictive Modeling, Customer Relationship Management, Statistical Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    762 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track & Digital Marketing Channels

    Skills you'll gain: Marketing Channel, Digital Advertising, Digital Marketing, Marketing Analytics, Performance marketing, Web Analytics, Cross-Channel Marketing, Google Analytics, Performance Measurement, Social Media Marketing, Data-Driven Decision-Making, Email Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Management of Marketing Communications

    Skills you'll gain: Integrated Marketing Communications, Media and Communications, Marketing Communications, Brand Strategy, Brand Marketing, Branding, Marketing, Brand Management, Marketing Strategies, Strategic Marketing, Marketing Effectiveness, Strategic Communication, Social Media Strategy, Content Marketing, Social Media Marketing, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Communication, Digital Marketing

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Estrategia de marketing

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Case Studies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Strategic Marketing, Product Marketing, Target Market, Value Propositions, Market Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    The Marketing Plan

    Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Product Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Marketing Analytics, Brand Strategy, Market Analysis, Competitive Analysis, Profit and Loss (P&L) Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    490 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Adobe Digital Marketing Strategy

    Skills you'll gain: Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Data Ethics, Marketing Strategies, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    724 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Stanford University

    Social and Economic Networks: Models and Analysis

    Skills you'll gain: Social Network Analysis, Network Analysis, Sociology, Socioeconomics, Economics, Policy, and Social Studies, Game Theory, Mathematical Modeling, Statistical Modeling, Markov Model, Bayesian Statistics, Probability, Simulations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    759 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Trends and Innovations in Sports Media

    Skills you'll gain: Driving engagement, AI Personalization, Media Production, Media Strategy, Media and Communications, Community Organizing, Augmented and Virtual Reality (AR/VR), Digital Media Strategy, Content Creation, Social Media Strategy, Web Content, Social Media, Revenue Management, Innovation, Brand Management, Data-Driven Decision-Making, E-Commerce, Video Production, User Centered Design, Game Theory

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Capstone

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns

    4.6
    Rating, 4.6 out of 5 stars
    ·
    605 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular social media marketing courses

  • Interacción social y cultura organizacional: Universitat Autònoma de Barcelona
  • Marketing Science e Estratégia de Marketing: Fundação Instituto de Administração
  • Media Digital untuk Hasil Kesehatan: Yale University
  • Foundations of marketing analytics: ESSEC Business School
  • Track & Digital Marketing Channels: Coursera
  • Management of Marketing Communications: University of Arizona
  • Estrategia de marketing: IE Business School
  • The Marketing Plan: IE Business School
  • Adobe Digital Marketing Strategy: Adobe
  • Social and Economic Networks: Models and Analysis: Stanford University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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