• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Certified Business Analysis Professional™ (CBAP®)

    Skills you'll gain: Requirements Elicitation, Business Analysis, Backlogs, Requirements Management, Stakeholder Engagement, Business Process, User Story, Business Requirements, Requirements Analysis, Business Modeling, Business Risk Management, Business Intelligence, Business Strategies, Financial Analysis, Performance Measurement, Business Process Modeling, Systems Analysis, Root Cause Analysis, Business Planning, Stakeholder Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    335 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Campus BBVA

    Cybersecurity for Managers

    Skills you'll gain: Incident Response, Computer Security Incident Management, Cyber Attacks, Cybersecurity, Crisis Management, Security Awareness, Cyber Risk, Email Security, Data Security, Network Security, Business Process, Mobile Security, Information Privacy, Multi-Factor Authentication, Fraud detection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    497 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Creating Global Brands with Jagdish Sheth

    Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Marketing, Innovation, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Microsoft Excel

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Productivity Software, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    85 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Spring MVC, Spring Boot and Rest Controllers

    Skills you'll gain: Model View Controller, Spring Framework, Restful API, Spring Boot, Web Services, JSON, YAML, Web Applications, Configuration Management, Angular, Java Programming, Application Frameworks, Software Architecture, Middleware, Extensible Markup Language (XML)

    4.1
    Rating, 4.1 out of 5 stars
    ·
    223 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Reporting extra-financier et stratégie RSE

    Skills you'll gain: Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Reporting, Stakeholder Engagement, Sustainable Development, Stakeholder Analysis, Regulatory Requirements, Performance Measurement, Digital Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    425 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Performance Assessment in the Virtual Classroom

    Skills you'll gain: Education Software and Technology, Learning Management Systems, Performance Testing, Virtual Environment, Data Analysis Software

    4.7
    Rating, 4.7 out of 5 stars
    ·
    505 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    Curanderismo: Traditional Healing Using Plants

    Skills you'll gain: Cultural Diversity, Preventative Care, Health Care, Health Education, Pain Management, Nutrition and Diet, Stress Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    232 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Advanced System Security Topics

    Skills you'll gain: Role-Based Access Control (RBAC), Authorization (Computing), Identity and Access Management, AWS Identity and Access Management (IAM), Geographic Information Systems, Encryption, Data Security, Network Security, Information Systems Security, Web Components, Public Key Infrastructure, Wireless Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    377 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    商务基础 (中文版)

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Process Analysis, Financial Accounting, Business Operations, Operational Efficiency, Financial Reporting, Income Statement, Capital Budgeting, Marketing, Cash Flows, Finance, Production Process, Operational Analysis, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    341 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Architecting with Google Compute Engine em Português

    Skills you'll gain: Identity and Access Management, Google Cloud Platform, Kubernetes, Cloud Infrastructure, Microservices, Application Deployment, Cloud Applications, API Design, Restful API, Generative AI, Google App Engine, Infrastructure As A Service (IaaS), Cloud Computing, Public Cloud, Cloud Storage, Containerization, Cloud Security, CI/CD, Prompt Engineering, Cloud Computing Architecture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    917 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Leadership Through Design Innovation

    Skills you'll gain: Design Thinking, Innovation, Ideation, Human Centered Design, Brainstorming, Strategic Leadership, Leadership, Storyboarding, Customer Engagement, Creative Thinking, Collaboration, Qualitative Research, Empathy

    4.2
    Rating, 4.2 out of 5 stars
    ·
    335 reviews

    Mixed · Course · 1 - 4 Weeks

1…264265266…834

In summary, here are 10 of our most popular brand management courses

  • Certified Business Analysis Professional™ (CBAP®): Starweaver
  • Cybersecurity for Managers: Campus BBVA
  • Creating Global Brands with Jagdish Sheth: Kennesaw State University
  • Introduction to Microsoft Excel: Coursera
  • Spring MVC, Spring Boot and Rest Controllers: LearnQuest
  • Reporting extra-financier et stratégie RSE: ESSEC Business School
  • Performance Assessment in the Virtual Classroom: University of California, Irvine
  • Curanderismo: Traditional Healing Using Plants: University of New Mexico
  • Advanced System Security Topics: University of Colorado System
  • 商务基础 (中文版): University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok