Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Virginia Darden School Foundation
Skills you'll gain: Design Thinking, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Customer Relationship Management, Data Ethics, AI Enablement, Business Strategy, Change Management, Responsible AI, Generative AI, Information Privacy, Business Ethics
Beginner · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Product Development, Entrepreneurship, Business Planning, Operations Management, Operations, Accounting, Business, Small Business Accounting, Legal Risk, New Business Development, Business Development, Commercial Laws, Digital Advertising, Financial Statements, Marketing, Business Strategy, Cash Flows
Mixed · Course · 1 - 3 Months

Universidad de Chile
Skills you'll gain: Preventative Care, Community Mental Health Services, Crisis Intervention, Mental Health, Risk Analysis, Psychiatric Assessments, Family Support, Psychosocial Assessments, Public Health
Mixed · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Sustainable Development, Corporate Sustainability, Environmental Issue, Sustainability Reporting, Stakeholder Management, Business Ethics, Stakeholder Analysis, Governance, Strategic Thinking, Business Communication, Trend Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Ethics, Responsible AI, Data Collection, Game Theory, Data Preprocessing, Machine Learning, Algorithms, Artificial Intelligence, Model Evaluation, Social Justice, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Mental Health, Stress Management, Community Health, Social Impact, Cultural Diversity, Health Promotion, Productivity, Public Health, Health Care, Health Technology, Physiology, Biology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Content Creation, Marketing Design, Content Marketing, Corporate Communications, Shared Media, Facebook, Social Media Content, Graphic Design, User Accounts, Marketing Communications, Multimedia, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Primary Care, Health Equity, Community Health, Health Policy, Public Health, Health Disparities, Health Promotion, Preventative Care, Social Determinants Of Health, Health Systems
Mixed · Course · 1 - 3 Months

Skills you'll gain: English Language, Verbal Communication Skills, Relationship Building, Interpersonal Communications, Social Skills, Professional Development, Language Learning, Oral Comprehension, Communication, Business Communication, Vocabulary, Personal Development, Grammar
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Google Analytics, Web Analytics, Marketing Effectiveness, Marketing Analytics, Content Performance Analysis, Web Analytics and SEO, Looker (Software), Google Ads, Data Visualization, Data Visualization Software, Marketing Automation, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Content Performance Analysis, Social Media Content, Marketing Analytics, Social Media Marketing, Data-Driven Decision-Making, Social Media, Analytics, Social Media Strategy, Driving engagement, Trend Analysis, Data Analysis, Performance Analysis, Performance Metric
Beginner · Course · 1 - 4 Weeks

Multiple educators
Skills you'll gain: Data Storytelling, Storytelling, Design Thinking, Business Strategy, Business Modeling, Business Solutions, Marketing Communications, Data Visualization, Brand Strategy, Project Portfolio Management, Business Planning, Growth Strategies, Technology Strategies, Business Process, Digital Transformation, Risk Management, Innovation, Strategic Communication, Presentations, Strategic Thinking
Intermediate · Specialization · 3 - 6 Months