• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • S

    Skillshare

    CapCut for Beginners

    Skills you'll gain: Video Editing, TikTok, Storytelling, Animations, Timelines, Post-Production, Content Creation, Multimedia, Video Production, Editing, Productivity, Color Theory, Web Content Accessibility Guidelines, Typography

    4.4
    Rating, 4.4 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • M

    Michigan State University

    Game Design and Development 3: 3D Shooter

    Skills you'll gain: Game Design, Unity Engine, Prototyping, Video Game Development, 3D Modeling, Computer Graphics, Multimedia, Animations, Scripting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    66 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Основы бизнес-стратегии

    Skills you'll gain: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    A

    Airbus Beyond

    Airbus Supply Chain Specialist

    Skills you'll gain: Procurement, Order Management, Inventory Management, Supply Chain Management, Supply Chain, Inventory Control, Production Planning, Contract Management, Supply Management, Sustainability Reporting, Supplier Performance Management, Sustainability Standards, Logistics Management, Supply Chain Systems, Environmental Management Systems, Environmental Social And Corporate Governance (ESG), Logistics, Risk Management, Negotiation, Billing & Invoicing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • G

    GRAMMY GO

    Strategies for Audience Growth and Promoting Music Brands

    Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Content Strategy, Promotional Strategies, Marketing Analytics, Customer Engagement, Content Marketing, Brand Awareness, Marketing Strategies, Trend Analysis, Brand Strategy, Social Media Strategy, Data-Driven Decision-Making, Campaign Management, Social Media, Key Performance Indicators (KPIs), Strategic Partnership

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Leadership and Influence

    Skills you'll gain: Influencing, Negotiation, Leadership, Conflict Management, Persuasive Communication, Leadership Development, Professional Development, Business Leadership, Communication, Initiative and Leadership, Empowerment, Personal Development, Leadership and Management, Cooperation, Communication Strategies, Team Building, Constructive Feedback, Decision Making, Ethical Standards And Conduct

    4.6
    Rating, 4.6 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Erstelle Stories für Instagram und Facebook in Visme

    Skills you'll gain: Instagram, Graphic and Visual Design, Graphic Design, Social Media Content, Social Media, Social Media Marketing, Content Creation, Facebook, Animations, Storytelling, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • D

    DeepLearning.AI

    KI für alle

    Skills you'll gain: AI Product Strategy, Artificial Intelligence, Business Strategy, Team Building, Data Ethics, Data Science, Artificial Neural Networks, Machine Learning, Deep Learning, Social Impact, Sales, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Trending in AI
    Trending in AI
    A

    Automatic Data Processing, Inc. (ADP)

    ADP AIRS® Entry-Level Recruiter

    Skills you'll gain: Recruitment, Talent Pipelining, Professional Networking, Applicant Tracking Systems, Recruitment Strategies, Relationship Building, Talent Sourcing, Compensation and Benefits, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Coordination, Key Performance Indicators (KPIs), Performance Improvement, Performance Reporting, Market Research, Performance Analysis, Full Cycle Recruitment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    61 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • N

    National Taiwan University

    Edible Insects

    Skills you'll gain: Food and Beverage, Cooking, Sustainable Development, Socioeconomics, Culture, Nutrition and Diet, Innovation, Food Safety and Sanitation, Social Sciences, Cultural Diversity, Sustainability Standards, Environment and Resource Management, Economic Development, Environmental Science, Biology, Pharmaceuticals, Ethical Standards And Conduct, Biotechnology, Law, Regulation, and Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Habilidades humanas y de negocios para negociar

    Skills you'll gain: Overcoming Objections, Negotiation, Active Listening, Sales Presentation, Interpersonal Communications, Communication, Verbal Communication Skills, Needs Assessment, Relationship Building, Empathy, Problem Solving, Self-Awareness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    331 reviews

    Mixed · Course · 1 - 3 Months

  • I

    Imperial College London

    Foundations of Public Health Practice: Behaviour & Behaviour Change

    Skills you'll gain: Health Promotion, Behavioral Economics, Public Health, Applied Behavior Analysis, Social Determinants Of Health, Public Health and Disease Prevention, Health Policy, Cultural Diversity, Psychology, Risk Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 4 Weeks

1…308309310…496

In summary, here are 10 of our most popular social media marketing courses

  • CapCut for Beginners: Skillshare
  • Game Design and Development 3: 3D Shooter: Michigan State University
  • Основы бизнес-стратегии: University of Virginia
  • Airbus Supply Chain Specialist: Airbus Beyond
  • Strategies for Audience Growth and Promoting Music Brands: GRAMMY GO
  • Leadership and Influence: University of Illinois Urbana-Champaign
  • Erstelle Stories für Instagram und Facebook in Visme: Coursera
  • KI für alle: DeepLearning.AI
  • ADP AIRS® Entry-Level Recruiter: Automatic Data Processing, Inc. (ADP)
  • Edible Insects: National Taiwan University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok