• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Fundamentals of Digital Transformation

    Skills you'll gain: Digital Transformation, Customer experience strategy (CX), Business Transformation, Data-Driven Decision-Making, Internet Of Things, Cloud Computing, Cloud Services, Automation, Business Technologies, Business Analytics, Technology Strategies, Data Ethics, Cloud Infrastructure, Business Intelligence, Customer Insights, Business Process Automation, Emerging Technologies, Responsible AI, Business Modeling, Cyber Governance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Automated Report Generation with Generative AI

    Skills you'll gain: Report Writing, Digital Transformation, Automation, Generative AI, Business Reporting, Business Process Automation, AI Enablement, Business Transformation, Organizational Skills, Operational Efficiency, Artificial Intelligence, Data Collection, Data Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Technical Communication Essentials

    Skills you'll gain: Research, Usability Testing, Usability, Research Methodologies, User Research, Writing and Editing, User Feedback, Report Writing, Web Content Accessibility Guidelines, User Experience Design, AI Enablement, Persona (User Experience), User Experience, Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Customer Analysis, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Logistic Regression, Data Cleansing, Data Manipulation, Advertising, Digital Advertising, Performance Analysis, Machine Learning, Python Programming, Deep Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Corporate Entrepreneurship

    Skills you'll gain: Innovation, Entrepreneurship, Team Management, Business Strategy, Organizational Strategy, Program Evaluation, Culture Transformation, New Business Development, Case Studies, Growth Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Program Finance and Investment

    Skills you'll gain: Earned Value Management, Project Schedules, Procurement, Cost Management, Return On Investment, Spreadsheet Software, Microsoft Excel, Financial Analysis, Project Performance, Project Estimation, Microsoft 365, Project Finance, Investment Management, Variance Analysis, Forecasting, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gemini for Data Scientists and Analysts

    Skills you'll gain: Google Gemini, Customer Insights, Customer Analysis, Customer Data Management, Big Data, Google Cloud Platform, Marketing Analytics, Generative AI, Data Analysis, Marketing Strategies, Machine Learning Methods, Predictive Analytics, Forecasting, Query Languages

    4.1
    Rating, 4.1 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Erste Schritte in Instagram for Business

    Skills you'll gain: Instagram, Social Media Content, Social Media, Social Media Management, Social Media Marketing, Facebook, Business Marketing, Social Media Strategy, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de Negociação com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Negotiation, Active Listening, Goal Setting, Communication, Rapport Building, Influencing, Expectation Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    54 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northwestern University

    ¿Qué son los medios sociales?

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media, Customer Engagement, Marketing, Professional Networking, Content Strategy, Marketing Analytics, Target Market, Target Audience, Emerging Technologies, Peer Review

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Course 1: Introduction to Digital Experience and Ecommerce

    Skills you'll gain: E-Commerce, Business-To-Consumer, Order Management Systems, Digital Transformation, Digital Content, Customer experience improvement, Project Implementation, Online Advertising, Product Assortment, Solution Delivery, Program Implementation, Needs Assessment, Business Requirements, Business Technologies, Technical Consulting, Customer experience strategy (CX), Business Analysis, Payment Systems, Scalability, Case Studies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Get Ready to Sell: Guided Projects and Portfolio Development

    Skills you'll gain: Sales Process, Sales, Sales Management, Sales Strategy, Sales Pipelines, General Sales Practices, Sales Presentation, Customer Relationship Management (CRM) Software, Prospecting and Qualification, Interviewing Skills, Portfolio Management, Communication

    Beginner · Course · 1 - 4 Weeks

1…313314315…417

In summary, here are 10 of our most popular marketing strategy courses

  • Fundamentals of Digital Transformation: Dartmouth College
  • Automated Report Generation with Generative AI: Coursera
  • Technical Communication Essentials: Minnesota State University, Mankato
  • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera
  • Corporate Entrepreneurship: Tecnológico de Monterrey
  • Program Finance and Investment: Microsoft
  • Gemini for Data Scientists and Analysts: Google Cloud
  • Erste Schritte in Instagram for Business: Coursera
  • Fundamentos de Negociação com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • ¿Qué son los medios sociales?: Northwestern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok