Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Data Mining, Business Analytics, Predictive Analytics, Analytics, Business Intelligence, Forecasting, Business Analysis, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Business Strategy, Decision Making
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Simulations, Operations Research, Advanced Analytics, Process Mapping, Operational Analysis, Process Optimization, Project Scoping, Project Planning, Production Planning, Capacity Planning, Solution Design, Needs Assessment, Business Analysis, Analytics, Portfolio Management, Investment Management, Complex Problem Solving, Staff Management
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Consumer Behaviour, Data Visualization, Sales Strategy, Marketing, Performance marketing, Marketing Strategy and Techniques, Data-Driven Decision-Making, Digital Media Strategy, Data Visualization Software, Customer Analysis, Customer Engagement, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting
Beginner · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Growth Strategies, Brand Awareness, Digital Design
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Dashboard, Data Visualization Software, Data Visualization, Business Reporting, SAS (Software), Interactive Data Visualization, Cloud Computing Architecture, Data Storytelling, Business Intelligence, Business Analytics, Data Warehousing, Cloud Computing, Big Data, Machine Learning, Data Import/Export
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
Intermediate · Guided Project · Less Than 2 Hours

Yonsei University
Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Healthcare Industry Knowledge, Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Marketing, Patient-centered Care, Capacity Management
Mixed · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, A/B Testing
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, MarTech, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation
Beginner · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Probability & Statistics, Statistical Analysis, Statistics, Statistical Hypothesis Testing, Statistical Visualization, Descriptive Statistics, Data Analysis, Histogram, Probability Distribution, Correlation Analysis, Statistical Inference, Estimation, Simulation and Simulation Software, Sampling (Statistics), LLM Application, Spreadsheet Software
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing
Beginner · Course · 1 - 4 Weeks