Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Google Sheets, Query Languages, Spreadsheet Software, Data Manipulation, Data Transformation, Data Cleansing, Excel Formulas, Data Management, Data Analysis, Cloud Computing
Intermediate · Project · Less Than 2 Hours

Macquarie University
Skills you'll gain: Business Strategy, Strategic Thinking, Growth Strategies, Competitive Analysis, Strategic Marketing, Value Propositions, Organizational Strategy, Customer Analysis, Business Planning, Market Analysis, Strategic Decision-Making, Market Opportunities, Innovation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Cascading Style Sheets (CSS), Debugging, Search Engine Optimization, PHP (Scripting Language), jQuery, Hypertext Markup Language (HTML), MySQL, WordPress, Web Applications, Application Programming Interface (API), Web Development, Content Management Systems, Restful API, Javascript, Application Deployment, Cloud Hosting, Program Development, Object Oriented Programming (OOP), Servers, Development Environment
Intermediate · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: FinTech, Wealth Management, Financial Trading, Investment Management, Asset Management, Big Data, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Analytics, Artificial Neural Networks, Portfolio Management, Machine Learning, Financial Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Instagram, TikTok, Social Media, Social Media Marketing, Growth Strategies, Social Media Strategy, Pinterest, Keyword Research, Drive Engagement
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Precision Medicine, Clinical Trials, Data Analysis, Data-Driven Decision-Making, Analytics, Data Science, Strategic Decision-Making, Root Cause Analysis, Random Forest Algorithm, Treatment Planning, Personalized Service, A/B Testing, Machine Learning, Online Advertising
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Ggplot2, Data Visualization Software, Plot (Graphics), R Programming, Data Manipulation, Tidyverse (R Package), Data Structures, Data Analysis, Statistical Programming, Integrated Development Environments, Data Import/Export, Software Installation
Beginner · Course

Johns Hopkins University
Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Statistical Analysis, Probability & Statistics, Statistical Methods, Probability Distribution, Data Analysis, Markov Model, Data Science, Statistics, Statistical Inference, Probability, R Programming
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Power BI, Data Literacy, Strategic Decision-Making, Interactive Data Visualization, Tableau Software, Storytelling, Management Reporting, Data-Driven Decision-Making, Business Intelligence, User Feedback, Data Visualization, Data Visualization Software, Presentations, Constructive Feedback, Analytics, Customer Insights, Data Structures
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Apache Spark, Scala Programming, Data Processing, Big Data, Applied Machine Learning, IntelliJ IDEA, Real Time Data, Graph Theory, Data Transformation, Development Environment, Distributed Computing, Performance Tuning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business
Beginner · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: English Language, Business Writing, Presentations, Business Management, Management Reporting, Business Planning, Marketing Budgets, New Product Development, Business Communication, Marketing Planning, Analysis, Market Analysis
Intermediate · Course · 1 - 3 Months