• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Social Determinants of Health: Vulnerable Populations

    Skills you'll gain: Health Disparities, Social Determinants Of Health, Health Equity, Maternal Health, Statistical Software, Box Plots, Data Analysis, Health Policy, Child Health, Socioeconomics, Health Informatics, Statistical Hypothesis Testing, Public Health, Data Visualization, Diversity Awareness, Policy Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Social Determinants of Health: Planetary Health

    Skills you'll gain: Social Determinants Of Health, Scatter Plots, Health Policy, Environmental Monitoring, Environmental Science, Data Analysis, Health Education, Health Equity, Community Health, Regression Analysis, Systems Thinking, Public Health, Sustainable Development, Health Informatics, Forecasting, Climate Change Adaptation, Data Visualization

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Technology Consultants

    Skills you'll gain: ChatGPT, Responsible AI, Technical Consulting, Business Consulting, Generative AI, Prompt Engineering Tools, AI Enablement, Business Reporting, Research Reports, Client Services, Business Process Automation, Data Analysis, Business Ethics, Innovation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Practice Exam for Tableau Certified Data Analyst

    Skills you'll gain: Tableau Software, Data Storytelling, Data Visualization Software, Data Analysis, Dashboard, Business Intelligence, Interactive Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Leeds

    Introduction to Technology-Assisted Decision-Making

    Skills you'll gain: Resource Allocation, Operations Research, Production Planning, Graph Theory, Data-Driven Decision-Making, Decision Making, Mathematical Modeling, Process Optimization, Network Planning And Design, Complex Problem Solving, Computational Logic, Algorithms, Linear Algebra, Cryptography

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    AI-First Test Automation with Functionize Essentials

    Skills you'll gain: Test Automation, Continuous Integration, CI/CD, AI Orchestration, Software Quality Assurance, Maintainability, Quality Assurance, Automation, Verification And Validation, User Interface (UI), Natural Language Processing, Scalability

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Codio

    Performance Monitoring For Application Developers

    Skills you'll gain: Application Performance Management, Prometheus (Software), Network Monitoring, System Monitoring, Grafana, Performance Tuning, Event Monitoring, Performance Testing, Performance Management, Server Administration, Web Analytics and SEO, Javascript

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Bigtable: Qwik Start - Command Line

    Skills you'll gain: Google Cloud Platform, NoSQL, Big Data, Database Administration, Databases, Data Manipulation, Command-Line Interface, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    Edureka

    Build a Data Warehouse in AWS

    Skills you'll gain: Data Management, Cloud Storage, Cloud Computing Architecture, Serverless Computing

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Hadoop & Big Data Foundations Mastery Course

    Skills you'll gain: Apache Hive, Apache Mahout, NoSQL, Apache Hadoop, Extract, Transform, Load, Big Data, Data Warehousing, Data Pipelines, Cloud Management, Application Deployment, Databases, SQL, Performance Tuning, Data Processing, File Systems, Real Time Data, Query Languages, Database Management, Data Transformation, Scalability

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Analyze Sales Data with LibreOffice Base Queries

    Skills you'll gain: Customer Analysis, Regional Sales, Sales, Data Analysis Software, Data Analysis, Query Languages, Trend Analysis, Databases, Customer Insights, Performance Analysis, Market Opportunities, Product Assortment

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Mastering Oracle SQL Functions with SQL Developer

    Skills you'll gain: Oracle SQL Developer, SQL, Oracle Databases, Database Management, Data Analysis, Performance Tuning, Business Intelligence, Data Manipulation, Analytics, Data Transformation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

1…347348349…452

In summary, here are 10 of our most popular marketing analytics courses

  • Social Determinants of Health: Vulnerable Populations: University of Minnesota
  • Social Determinants of Health: Planetary Health: University of Minnesota
  • GenAI for Technology Consultants: Coursera
  • Practice Exam for Tableau Certified Data Analyst: SkillUp
  • Introduction to Technology-Assisted Decision-Making: University of Leeds
  • AI-First Test Automation with Functionize Essentials: Coursera
  • Performance Monitoring For Application Developers: Codio
  • Bigtable: Qwik Start - Command Line: Google Cloud
  • Build a Data Warehouse in AWS: Edureka
  • Hadoop & Big Data Foundations Mastery Course: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok