Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Survey Creation, Sampling (Statistics), Business Research, Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Diagram Design, Persona Development, User Accounts, Target Audience, Graphic Design, Collaborative Software, Productivity Software, Market Analysis
Beginner · Guided Project · Less Than 2 Hours

SkillsBooster Academy
Skills you'll gain: Presentations, Branding, Sales Presentation, Brand Marketing, Data Presentation, Workflow Management, Marketing Design, Brand Management, Multimedia, Data Visualization, Visual Design, Interactive Data Visualization, Graphic and Visual Design Software, Brand Awareness, Visualization (Computer Graphics), Brand Loyalty, Design Reviews, Statistical Visualization, Executive Presence, Visual Impairment Education
Beginner · Course · 1 - 3 Months

Skills you'll gain: Natural Language Processing, Text Mining, Data Manipulation, Unstructured Data, Markov Model, Data Preprocessing, Python Programming, Applied Machine Learning, Feature Engineering, Algorithms, Probability & Statistics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Content Performance Analysis, Drive Engagement, Social Media, Social Media Marketing, Target Audience, Instagram, Customer Insights, Advertising, Web Analytics, Social Work
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Content Performance Analysis, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Scheduling, Digital Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Operations, Responsible AI, Sales Process, Sales Enablement, Generative AI Agents, Sales Management, Sales Strategy, Sales, Data Ethics, Forecasting, Prompt Engineering, Customer Relationship Management, Data-Driven Decision-Making, Strategic Decision-Making
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: TikTok, Video Production, Content Strategy, Social Media Content, Content Performance Analysis, Content Creation, Drive Engagement, Social Media Strategy, Social Media
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Site Reliability Engineering, Google Cloud Platform, Dataflow, Kubernetes, Real Time Data, Database Management, Big Data, Continuous Deployment, Data Pipelines, Databases, Relational Databases, Containerization, Cloud Applications, Data Processing, DevOps, Software Architecture, Scalability, Cloud Storage, System Monitoring
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Strategy, Search Engine Optimization, Content Creation, Keyword Research, Digital Content, Content Marketing, Social Media Content, Target Audience, ChatGPT, Web Analytics and SEO, Video Production, Prompt Engineering, Workflow Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Intelligence, Data Warehousing, Dashboard, Databases, Data Mart, Data Analysis, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Star Schema, Data Visualization Software, SQL, Data Transformation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Online Advertising, Social Media Marketing, Digital Advertising, Target Audience, Web Analytics, Test Tools
Beginner · Guided Project · Less Than 2 Hours