Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Model Evaluation, Applied Machine Learning, Data Preprocessing, Supervised Learning, Machine Learning, Pandas (Python Package), Machine Learning Algorithms, Unsupervised Learning, Feature Engineering, Taxonomy, Data Analysis, Artificial Intelligence, Deep Learning
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Tableau Software, Presentations, Interactive Data Visualization, Verbal Communication Skills, Data Analysis, Pivot Tables And Charts, Scatter Plots, Stakeholder Communications, Spatial Analysis, Trend Analysis
Beginner · Course · 1 - 4 Weeks
Johns Hopkins University
Skills you'll gain: Health Policy, Health Equity, Health Disparities, Epidemiology, Data Quality, Public Health, Health Assessment, Social Determinants Of Health, Data-Driven Decision-Making, Data Analysis, Data Collection, Data Presentation, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Needs Assessment, Rapport Building, Communication, Active Listening
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Social Network Analysis, Bayesian Network, Data Analysis, Python Programming, Probability Distribution
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Big Data, Google Cloud Platform, Data Access, SQL, Query Languages
Beginner · Project · Less Than 2 Hours

Skills you'll gain: SQL Server Integration Services (SSIS), Extract, Transform, Load, Data Warehousing, Data Transformation, Data Manipulation, Data Analysis, Microsoft SQL Servers, Data Integration, Data Mining, Data Processing, SQL, Dataflow, Workflow Management
Mixed · Course · 1 - 3 Months

Skills you'll gain: Pinterest, Advertising Campaigns, Digital Advertising, Performance marketing, Content Performance Analysis, Customer Insights, Social Media Campaigns, Campaign Management, Advertising, Performance Reporting, Web Analytics, Report Writing, Marketing Analytics, Digital Marketing, Marketing Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Transformation, Customer Analysis, Data Analysis, Customer Data Management, MongoDB, Data Processing, Data Validation, Financial Data, Data Import/Export, Data Pipelines, Data Integration, Development Environment
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Collaborative Software, Internal Communications, Organizational Skills, Communication, Consolidation, General Networking, Business
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: FinTech, Wealth Management, Financial Trading, Investment Management, Asset Management, Big Data, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Analytics, Artificial Neural Networks, Portfolio Management, Machine Learning, Financial Analysis
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Competitive Analysis, AI Enablement, Machine Learning, Applied Machine Learning, Business Strategy, Data Ethics, Business Intelligence, Business Ethics, Organizational Strategy, Strategic Thinking, Market Analysis, Artificial Intelligence, Value Propositions, Analytics, Risk Analysis, Strategic Decision-Making, Resource Management
Beginner · Course · 1 - 4 Weeks