• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Microsoft Azure - Data Lake

    Skills you'll gain: Data Lakes, Microsoft Azure, Stored Procedure, Data Architecture, Performance Tuning, Data Management, Query Languages, Data Manipulation, Scripting, SQL, Data Processing, Windows PowerShell, Microsoft Visual Studio, Command-Line Interface, Heat Maps

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI SEO Content Creation

    Skills you'll gain: Content Performance Analysis, Semantic Web, Workflow Management, Prompt Engineering Tools, Responsible AI

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Master Time Series Forecasting with R: Analyze & Predict

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Predictive Modeling, R Programming, Regression Analysis, Business Analytics, Trend Analysis, Statistical Analysis, Statistical Modeling, Analysis, Model Evaluation

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Commencer avec la messagerie de Facebook pour une entreprise

    Skills you'll gain: Facebook, Social Media Management, Social Media, Customer Service, Customer Relationship Management, Business Communication, Customer Communications Management, Drive Engagement, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Dell

    Dell Technologies Establishing Your Sales Strategy

    Skills you'll gain: Sales Process, Prospecting and Qualification, Sales Pipelines, Technical Sales, Rapport Building, Sales, Customer Relationship Building, Sales Strategy, Sales Presentation, Data Centers, Customer Insights, Interviewing Skills, Information Technology, Relationship Building, Customer Relationship Management, Telecommunications, Big Data, Communication, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    TikTok Videography: Visual Techniques

    Skills you'll gain: Video Editing, Video Production, Videography, TikTok, Photo/Video Production and Technology, Storytelling, Cinematography, Content Creation, Editing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research Case Study: Apply & Analyze

    Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Business Strategy, Strategic Marketing, Target Market, Consumer Behaviour, Performance Measurement, Report Writing, Analysis, Financial Acumen

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Putting SQL to Work: The TechMart Challenge

    Skills you'll gain: SQL, Business Reporting, Report Writing, Performance Reporting, Data Cleansing, Data Analysis, Query Languages, Database Development, Data Manipulation, Analytical Skills, Prompt Engineering Tools, Data Transformation, Business Analysis, Technical Communication

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Boltnew AI - From Code to App

    Skills you'll gain: Data Security

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    TikTok Planning: Manage Content Like a Pro

    Skills you'll gain: TikTok, Content Strategy, Content Marketing, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Marketing Planning, Operational Efficiency, Scheduling

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    New Map for Product Managers: Rulesets for Global Business

    Skills you'll gain: Global Marketing, International Relations, International Finance, Cultural Sensitivity, Business Risk Management, Market Dynamics, Economics, Business Strategy, Political Sciences, Supply Chain Management, Market Analysis, Brand Management

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Accroître l’engagement de votre profil d’entreprise sur IG

    Skills you'll gain: Instagram, Content Performance Analysis, Driving engagement, Social Media Management, Social Media, Social Media Marketing, Customer Engagement, Business Communication, Business

    Beginner · Guided Project · Less Than 2 Hours

1…394395396…451

In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Azure - Data Lake: EDUCBA
  • AI SEO Content Creation: Coursera
  • Master Time Series Forecasting with R: Analyze & Predict: EDUCBA
  • Commencer avec la messagerie de Facebook pour une entreprise: Coursera
  • Dell Technologies Establishing Your Sales Strategy: Dell
  • TikTok Videography: Visual Techniques: Coursera
  • Market Research Case Study: Apply & Analyze: EDUCBA
  • Putting SQL to Work: The TechMart Challenge: Coursera
  • Boltnew AI - From Code to App: Packt
  • TikTok Planning: Manage Content Like a Pro: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok