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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    EDUCBA

    Kibana Projects: Data Analytics & Visualization

    Skills you'll gain: Dashboard, Kibana, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, System Monitoring, Web Analytics, Exploratory Data Analysis, Data Visualization Software, Trend Analysis, Data Analysis, Automation, Business Intelligence, Data Wrangling, Retail Sales, Scripting, Devops Tools, Python Programming, Data Science

    Beginner · Specialization · 1 - 4 Weeks

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    EDUCBA

    Analyze Financial Fraud Using Machine Learning Analytics

    Skills you'll gain: Financial Data, Data-Driven Decision-Making, Profit and Loss (P&L) Management, Risk Modeling, Lending and Underwriting, Applied Machine Learning, Financial Systems, Operational Analysis, Risk Analysis, Anomaly Detection, Statistical Machine Learning, Financial Regulation, Financial Industry Regulatory Authorities

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Microsoft

    Advanced Analytics & AI Optimization with Microsoft Fabric

    Skills you'll gain: Power BI, Microsoft Copilot, Data Lakes, Microsoft Azure, Data Architecture, Process Optimization, Process Improvement and Optimization, Real Time Data, Data Modeling, Performance Tuning, Data Pipelines, Interactive Data Visualization, Data Governance, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

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    Johns Hopkins University

    Business Analytics with Excel: Intermediate to Advanced

    Skills you'll gain: Operations Research, Network Model, Excel Macros, Strategic Decision-Making, Microsoft Excel, Process Optimization, Transportation, Supply Chain, and Logistics, Transportation Operations, Operational Analysis, Business Modeling, Business Analytics, Financial Modeling

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Social Media Marketing and Brand Advocacy

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Campaigns, Marketing Strategies, Brand Management, Campaign Management, Marketing, Instagram, Content Creation, Performance Analysis, Email Marketing, Marketing Analytics, Web Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques

    4.5
    Rating, 4.5 out of 5 stars
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    33 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    Real Madrid Graduate School Universidad Europea

    Marketing deportivo: La fórmula tecnológica

    Skills you'll gain: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Coursera

    Optimize Persona-Based Content for Marketing Success

    Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Customer Insights, Target Audience, Content Strategy, Persona (User Experience), Social Media Content, Data Storytelling, Marketing Analytics, Performance Measurement, Scheduling, Drive Engagement, Key Performance Indicators (KPIs), Return On Investment, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Building Custom Regional Reports with Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
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    274 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Business Analytics: Excel Optimization & Simulation

    Skills you'll gain: Operations Research, Resource Allocation, Simulation and Simulation Software, Microsoft Excel, Business Analytics, Data-Driven Decision-Making, Business Risk Management, Transportation Operations, Analytics, Risk Analysis, Process Optimization, Statistical Methods, Business Modeling, Logistics

    4.9
    Rating, 4.9 out of 5 stars
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    53 reviews

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Analyze Data Using Essential Statistics for Analytics

    Skills you'll gain: Sampling (Statistics), Data Analysis, Descriptive Statistics, Box Plots, Statistics, Statistical Analysis, Probability & Statistics, Data Visualization Software, Exploratory Data Analysis, Histogram, R Programming, Scatter Plots, Data-Driven Decision-Making, Microsoft Excel

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    EDUCBA

    Apply Data Analytics Using Python and Pandas

    Skills you'll gain: NumPy, Pandas (Python Package), Model Evaluation, Jupyter, Data Analysis, Applied Machine Learning, Analytical Skills, Data Manipulation, Matplotlib, Business Analytics, Exploratory Data Analysis, Data Visualization Software, Python Programming, Descriptive Statistics, Linear Algebra

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    EDUCBA

    Apply Data Analytics Using SPSS Modeler Workflows

    Skills you'll gain: Dashboard, Data Transformation, Analytics, Data Presentation, Data Preprocessing, Data Analysis, Business Analytics, Statistical Analysis, Statistical Modeling, Data Quality, SPSS, Predictive Modeling, Workflow Management, Data Visualization Software, Regression Analysis, Artificial Neural Networks

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Kibana Projects: Data Analytics & Visualization: EDUCBA
  • Analyze Financial Fraud Using Machine Learning Analytics: EDUCBA
  • Advanced Analytics & AI Optimization with Microsoft Fabric: Microsoft
  • Business Analytics with Excel: Intermediate to Advanced: Johns Hopkins University
  • Social Media Marketing and Brand Advocacy: Simplilearn
  • Marketing deportivo: La fórmula tecnológica: Real Madrid Graduate School Universidad Europea
  • Optimize Persona-Based Content for Marketing Success: Coursera
  • Building Custom Regional Reports with Google Analytics: Coursera
  • Advanced Business Analytics: Excel Optimization & Simulation: Johns Hopkins University
  • Analyze Data Using Essential Statistics for Analytics: EDUCBA

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