Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Brochures, Canva (Software), Graphic Design, Marketing Collateral, Marketing Materials, Presentations, Promotional Materials, Design, Design Elements And Principles, Content Marketing, Marketing
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Data Visualization, Network Analysis, Relational Databases, Data Visualization Software, Social Network Analysis, Data Storytelling, Data Analysis, Data Manipulation, Social Impact, Human Factors, Innovation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Customer Analysis, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Logistic Regression, Data Cleansing, Data Manipulation, Advertising, Digital Advertising, Performance Analysis, Machine Learning, Python Programming, Deep Learning
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Visualization Software, Data Modeling, Dashboard, Interactive Data Visualization, Data Presentation, Data Processing, Data Storytelling, Data Transformation, Data Preprocessing, Data Integration, Data Cleansing, Data Import/Export, Data Analysis, Data Quality, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 4 Weeks

The University of Edinburgh
Skills you'll gain: Systems Thinking, Sustainable Development, Environmental Issue, Education and Training, Teaching, Socioeconomics, Social Impact, Lifelong Learning, Pedagogy, Sustainability Standards, Visionary, Action Oriented, Cultural Diversity, Community Development, Self-Awareness, Discussion Facilitation
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Negotiation, Contract Negotiation, Mediation, Conflict Management, Communication, Decision Making, Intercultural Competence, Case Studies, Planning, Business Ethics
Mixed · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Land Management, Risk Management, Water Resource Management, Risk Mitigation, Business Risk Management, Insurance, Strategic Marketing, Marketing, Contract Management, Real Estate, Loans
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Verbal Communication Skills, Public Speaking, Technical Communication, Presentations, Persuasive Communication, Storytelling, Non-Verbal Communication, Microsoft PowerPoint, Communication, Target Audience, Interpersonal Communications, Contingency Planning
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Customer Retention, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Insights, Target Audience, Organizational Structure, Key Performance Indicators (KPIs), Business Metrics, Value Propositions
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Presentation, Data Visualization, Customer Relationship Management (CRM) Software, Target Market, Market Analysis, Sales, Presentations, Content Creation, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Multimodal Prompts, OpenAI API, LLM Application, AI Product Strategy, Productivity Software, Creative Design, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management
Beginner · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Music, World Music, Production Management, Production Planning, Team Management, Digital Publishing, Social Media Management, Content Management, Promotional Strategies, Cultural Diversity, Target Audience
Beginner · Course · 1 - 4 Weeks