Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Fundação Instituto de Administração
Skills you'll gain: Predictive Analytics, Customer Relationship Management, Data-Driven Decision-Making, Applied Machine Learning, Machine Learning Algorithms, Artificial Intelligence, Machine Learning, Deep Learning, Artificial Neural Networks, Supervised Learning, Unsupervised Learning, Model Evaluation
Beginner · Course · 1 - 4 Weeks

University of Toronto
Skills you'll gain: Presentations, Communication, Business Communication, Influencing, Persuasive Communication, Communication Strategies, Virtual Teams, Interpersonal Communications, Meeting Facilitation, Public Speaking, Active Listening, Non-Verbal Communication, Negotiation, Digital Communications
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Account Management, AI Personalization, Customer Engagement, Customer Communications Management, Generative AI, Customer Insights, Prompt Engineering, Communication, Predictive Analytics, Scalability, Customer Relationship Management (CRM) Software, Email Automation, Responsible AI, Business Process Automation, Analytics, Automation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Promotional Strategies, Developing Training Materials, Marketing Materials, Design Elements And Principles, Marketing Collateral, Promotional Materials, Product Promotion, Creative Design, Design, Graphic and Visual Design, Product Planning, Product Knowledge, Graphic Design, Selling Techniques, Sales
Beginner · Guided Project · Less Than 2 Hours
Johns Hopkins University
Skills you'll gain: Algorithms, Responsible AI, Policy Analysis, Social Justice, Public Policies, Diversity Awareness, Data Ethics, Machine Learning
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, AI Product Strategy, Google Analytics, Ideation, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, Figma (Design Software), Prototyping, Mockups, User Interface (UI), Interaction Design, Usability, User Experience Design, User Flows, Animations
Intermediate · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Amazon Bedrock, Agentic Workflows, Serverless Computing, Responsible AI, Generative AI Agents, AI Security, Prompt Engineering, Cloud Deployment, Help Desk Support, Product Support, Customer Relationship Management (CRM) Software, Customer Relationship Management
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Microsoft PowerPoint, Sales Presentation, Presentations, Sales Presentations, Target Audience, Company, Product, and Service Knowledge, Value Propositions, Microsoft Office, Business Communication, Team Oriented, Business Process
Beginner · Guided Project · Less Than 2 Hours

Zoho Corporation
Skills you'll gain: Sales Process, Sales Training, Sales, Sales Presentation, Selling Techniques, Closing (Sales), Sales Strategy, Sales Management, Verbal Communication Skills, Customer Relationship Management, Customer Relationship Management (CRM) Software, Communication, Active Listening, Business Software, Business Writing, Collaboration, Negotiation, Problem Solving, Value Propositions, Critical Thinking
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Data, Annual Reports, Regulatory Requirements, Analysis, Risk Analysis, Regulatory Documents, Market Analysis
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Data Analysis, Geospatial Mapping, Data Storytelling, Business Analytics, Data Presentation, Advanced Analytics, Spatial Analysis, Marketing Analytics, Data Science, Data Manipulation, Forecasting
Advanced · Course · 1 - 4 Weeks