Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Beginner · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Model Evaluation, Data Mining, Unsupervised Learning, Supervised Learning, Service Level, Dimensionality Reduction, Deep Learning, Statistical Modeling, Applied Machine Learning, Anomaly Detection, Machine Learning Algorithms, Probability, Statistical Inference, Statistical Hypothesis Testing, Data Warehousing, Recurrent Neural Networks (RNNs), Regression Analysis, Performance Testing, Bash (Scripting Language), Data Science
Credit offered
Graduate Certificate · 6 - 12 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Statistical Reporting, Logistic Regression, Data Mining, Dimensionality Reduction, Big Data, Plot (Graphics), Data Analysis, Statistical Modeling, Visualization (Computer Graphics), R Programming, Data-Driven Decision-Making, Predictive Modeling, Data Management, Predictive Analytics, Data Modeling, Data Visualization Software, Statistical Visualization
Credit offered
Mastertrack · 6 - 12 Months

University of North Texas
Skills you'll gain: Operations Management, Exploratory Data Analysis, Business Writing, Mediation, Model Evaluation, Change Management, Arbitration, Leadership Studies, Compensation and Benefits, Apache Hadoop, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Sales Process, Diversity Awareness, Conflict Management
Earn a degree
Degree · 1 - 4 Years

Georgetown University
Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Business Strategy, Competitive Intelligence, Design Thinking, Survey Creation, Cyber Threat Intelligence, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, International Relations, Artificial Intelligence, Policy Development, Political Sciences
Earn a degree
Degree · 1 - 4 Years

Intermediate · Course · 1 - 3 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Statistical Inference
Credit offered
Graduate Certificate · 6 - 12 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Systems Thinking, Data Presentation, Unsupervised Learning, Deep Learning, Risk Analysis, Computer Vision, Reinforcement Learning, Natural Language Processing, Predictive Modeling, Time Series Analysis and Forecasting, Project Management Life Cycle, MLOps (Machine Learning Operations), Logistic Regression, Marketing Analytics, Descriptive Analytics, Transfer Learning, Simulations, Operations Research, Stakeholder Engagement
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Ideation, Entrepreneurship, Business Operations, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, Innovation, Content Marketing, Operations Management, Forecasting, Lean Methodologies, Supply Chain Management, Process Analysis, Business Planning, Competitive Analysis
University Certificate · 6 - 12 Months

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Analytics and SEO, Web Content, Prompt Engineering, Google Cloud Platform, User Experience
Beginner · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Dashboard, Report Writing, Business Reporting, Management Reporting, Performance Reporting, Ad Hoc Reporting, Real Time Data, Call Center Experience, Administration, Workforce Management
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Diagnostic Tests, Descriptive Analytics, Business Analytics, Social Determinants Of Health, Health Disparities, Biostatistics, Gerontology, Cloud Security, Health Policy, Healthcare Ethics, Occupational Health, Telehealth, Digital Transformation, Leadership, Program Evaluation, Public Health, Object Oriented Programming (OOP), Health Systems
Credit offered
Mastertrack · 6 - 12 Months